Broadcasting Telecasting (Apr-Jun 1957)

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CY AVNET JOE VADALA TOM PRIESTLEY ED HATRICK NBC cameramen depend JESSE SAB I SANTINO SOZIO RV SMITH the high speed and wide latitude of Du Pont "Superior" 4! Speaking for NBC cameramen all over the world. Mr. Gene Juster. Manager of NBC Newsfilm. said that Du Pont Superior® 4 Motion Picture Film is the best combination of wide exposure latitude and high speed they have found. News cameramen have to shoot many situations with only available light and they have found that '"Superior"' 4 lets them get good newsreel shots in almost any light. In fact, as a test of this film's speed, a man was photographed in a darkroom, holding a lighted match a foot from his face. With this single light source, DuPont "Superior" 4 recorded recognizable features. 99 times out of 1 00. these cameramen cannot afford the luxury of a meter reading before they shoot. They rely on their experience and their confidence in the film they use to get a good picture — and they usually can't go back and try again. Many of the men assign their own speed ratings to a film, and NBC has learned to depend on the wide latitude of "Superior" 4 to handle these varied ratings during processing. In view of the confidence which NBC's experienced cameramen, like those shown above, place in DuPont "Superior" 4. it's not surprising to find that this fine film is in NBC's film stocks. FOR FURTHER INFORMATION about Du Pont Motion Picture Films, ask the nearest Du Pont Sales Office, or w rite Du Pont Co.. Photo Products Dept.. Wilmington 98. Delaware. In Canada: Du Pont Company of Canada ( 1956) Limited. Toronto. Mr. Gene Juster (right) of NBC Newsfilm and Mr. William Sweet, Du Pont Technical Representative, discuss the ability of Du Pont "Superior" 4 to withstand the high processing temperatures met when using NBC's "Jiffy" processor. 'iO. U 5 PAT. OFF. BETTER THINGS FOR BETTER LIVING . . . THROUGH CHEMISTRY DU PONT MOTION PICTURE FILM DISTRICT SALES OFFICES Atlanta 8. Ga 805 Peachtree Bldg. Boston 10, Mass 140 Federal Street Chicago 30. III.. 4560 Touhy Ave.. Lincolnwood Cleveland 16. Ohio 20950 Center Ridge Road Dallas 7. Texas 1628 Oak Lawn Avenue Los Angeles 38. Calif., 7051 Santa Monica Blvd. New York 11, N. Y 248 West 18th Street Phila., Pa.. 308 E. Lancaster Ave., Wynnewood Export ... Nemours Bldg., Wilmington 98, Del. Broadcasting Telecasting .\(ay 20, 1957 • Page 119