Broadcasting Telecasting (Apr-Jun 1957)

Page scan 0001160 from Broadcasting Telecasting

Record Details:

Title:
Broadcasting Telecasting
Date:
Apr-Jun 1957
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting
Leaf #:
0001160
Language:
English
Subjects:
radio and television periodical, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Date Added:
June 13, 2024
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ARIZONA'S MOST INFLUENTIAL TV STATION The Hottest Station QUARTER HOUR FIRSTS ARB April 8 through 14, 1957 Sign On to Sign Off — 477 Va hours surveyed. NUMBER % KOOL-TV Net Station B Independent Station C Net Station D 270 92 69 52 56.6% 19.29% 14.47% 10.90% SHARE OF AUDIENCE, 7 DAYS, SIGN ON-SIGN OFF KOOL-TV Net Station B Independent Station C Net Station D ARB FEB '57 ARB APRIL '57 33.5 35.5 23.8 24.8 26.4 22.4 20.7 21.9 PERCENT CHANGE UP 5.97% UP 4.2% DOWN 15.15% UP 5.8% In The Hottest Market PHOENIX METROPOLITAN AREA Population 539,909 RANKS: 49th IN CONSUMER SPENDABLE INCOME 49th IN TOTAL RETAIL SALES 46th IN FOOD SALES 41st IN DRUG SALES 39th IN HOME FURNISHING SALES 47th IN AUTOMOTIVE SALES 33rd IN FILLING STATION SALES HOMES WITH TELEVISION 91% SOURCE: Population: Arizona StateBureau of Business Services Market Rankings: Standard Rates & Data TV Homes: American Research Bureau HIGHEST POWER & HIGHEST TOWER GREATEST C0VERAGI <§> KOOL-TV 10 ■ ^% phoeni: llJ ARIZON