Broadcasting Telecasting (Apr-Jun 1957)

Record Details:

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There's more to Florida! The state's 8,426 miles of tidal coastline, its 30,000 lakes and its 71° average temperature are irresistible to corporations as well as individuals: each year hundreds of businesses move to Florida. For example, the state has become a major insurance center, with business increases since 1940 of from 555% (life insurance) to 628% (other insurance). There's Jacksonville, for instance . . . financial center of the Southeast, where more than 50 stories of neiv insurance office buildings have gone up recently. One company, Prudential, serves a ten-state area from a new 22-story showplace; its 1,500 local employees take home $6,000,000 annually. All told, the city is regional headquarters for more than 50 insurance firms, who echo the words of Prudential Vice President Charles W. Campbell," We at Prudential are certainly sold on Jacksonville." and WW llllfr\ insures your sales in Jacksonville's $1,775,521,000 market by delivering almost five times the audience of its competition inside the metropolitan area*— and eleven times the audience in the vast "outside" area !** — Channel 4. Jacksonville ■ Operated by The Washington Post Broadcast Division Represented by CBS Television Spot Sales