Broadcasting Telecasting (Apr-Jun 1957)

Page scan 0001178 from Broadcasting Telecasting

Record Details:

Title:
Broadcasting Telecasting
Date:
Apr-Jun 1957
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting
Leaf #:
0001178
Language:
English
Subjects:
radio and television periodical, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Date Added:
June 13, 2024
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WHICH TV STATION DOMINATES SOUTH BEND? The South Bend-Elkhart Television Audience RANK PROGRAM I Love Lucy l^M CI?',0 SeCre» Th^aM?i.My Line The Millionaire p E. Theater Hh 4L000I Questio„ Hitchcock Presents December Bride $64,000 Challenge Como Show ClinSi TrUSt Y°Ur Wi'e? Lassie Robin Hood Pl„ 2Mvers Sh"w Playhouse 90 j«bkteynp?:show The Lineup r aram Gunsmoke Name That Tune Your Hit Parade WSBT-TV /station 50.5 49.1 48.7 45.8 45.5 44.0 42.7 41.8 41.1 37.5 37.4 37.1 36.4 36.3 36.0 34.9 33.5 33.5 32.7 32.2 32.0 36.8 STATION "B' 31.6 ARB Ratings— Feb ••uory 8th thru Feb roary 14th 43 OF THE 50 TOP-RATED SHOWS ARE CARRIED BY WSBT-TV There's no doubt about it — WSBT-TV dominates the South Bend television picture One audience study after another proves this. You just don't cover South Bend unless you use WSBT-TV! Write for detailed market data. PAUL H. RAYMER CO.. INC., NATIONAL REPRESENTATIVES WSBT TV CBS... A CBS BASIC OPTIONAL STATION SOUTH BEND, IND. CHANNEL 34 Broadcasting Publication* Inc. Sol Taishoff Maury Long Edwin H. James President Vice President Vice President H. H. Tash B. T. Taishoff Irving C. Miller Secretary Treasurer Comptroller BROADCASTING TE LE C ASTI N G THE BUS I NESS WEEKLY OF RADIO AND TELEVISION Published every Monday by Broadcasting Publications Inc. Executive and Publication Headquarters Broadcasting • Telecasting Bldg. 1735 DeSales St., N. W., Washington 6, D. C. Telephone: metropolitan 8-1022 EDITOR & PUBLISHER: Sol Taishoff MANAGING EDITOR: Edwin H. James SENIOR EDITORS: Rufus Crater (New York), J Frank Beatty, Bruce Robertson (Hollywood i, Fred Fitzgerald NEWS EDITOR: Donald V. West SPECIAL PROJECTS EDITOR: David Glickman ASSOCIATE EDITORS: Earl B. Abrams. Harold Hopkins ASSISTANT EDITOR: Dawson Nail STAFF WRITERS: Wm. R. Curtis, Jacqueline Eagle, Jere McMillin, Ann Tasseff EDITORIAL ASSISTANTS: Hilma Blair. Robert Connor, Rita Cournoyer, Frances Pelzman, Dave Smith LIBRARIAN: Catherine Davis SECRETARY TO THE PUBLISHER: Gladys L. Hall BUSINESS VICE PRESIDENT & GENERAL MANAGER: Maury Lone SALES MANAGER: Winfield R. Levi (New York) SOUTHERN SALES MANAGER: Ed Sellers PRODUCTION MANAGER: George L. Dant TRAFFIC MANAGER: Harry Stevens CLASSIFIED ADVERTISING: Wilson D. McCarthy ADVERTISING ASSISTANTS: Doris Kelly, Ada Michael. Jessie Young COMPTROLLER: Irving C. Miller ASSISTANT AUDITOR: Eunice Weston SECRETARY TO GENERAL MANAGER: Eleanor Schadl CIRCULATION & READER'S SERVICE MANAGER: John P. Cosgrove SUBSCRIPTION MANAGER: Frank N. Gentile CIRCULATION ASSISTANTS: Gerry Cleary, Christine Harageones, Charles Harpold, Marilyn Peizer BUREAUS NEW YORK 444 Madison Ave., Zone 22, PLaza 5-8355 Editorial SENIOR EDITOR: Rufus Crater BUREAU NEWS MANAGER: Lawrence Christopher AGENCY EDITOR: Florence Small ASST. NEW YORK EDITOR: David W. Berlyn NEW YORK FEATURES EDITOR: Rocco Famighetti STAFF WRITERS: Frank P. Model, Diane Schwartz, Sally Ann Olansky Business SALES MANAGER: Winfield R. Levi SALES SERVICE MANAGER: Eleanor R. Manning EASTERN SALES MANAGER: Kenneth Cowan ADVERTISING ASSISTANT: Donna Trolinger CHICAGO 360 N. Michigan Ave., Zone 1, CEntral 6-4115 MIDWEST NEWS EDITOR: John Osbon MIDWEST SALES MANAGER: Warren W. Middleton. Barbara Kolar HOLLYWOOD 6253 Hollywood Blvd., Zone 28, Hollywood 3-3148 SENIOR EDITOR: Bruce Robertson WESTERN SALES MANAGER: Bill Merritt. Virginia Bialas Toronto, 32 Colin Ave., HUdson 9-2694 James Montagnes SUBSCRIPTION INFORMATION Annual subscription for 52 weekly issues: S7.00. Annual subscription including BROADCASTING Yearbook (53d issue): $9.00, or TELECASTING Yearbook (54th issue): $9.00. Annual subscription to BROADCASTING • TELECASTING, including 54 issues: $11.00. Add $1.00 per year for Canadian and foreign postage. Regular issues: 35< per copy; 53d and 54th issues: $3.00 per copy. ADDRESS CHANGE: Please send requests to Circulation Dept., BROADCASTING • TELECASTING, 1735 DeSales St. N.W., Washington 6, D. C. Give both old and new addresses, including postal zone numbers. Post office will not forward issues. BROADCASTING* Magazine was founded in 1931 by Broadcasting Publications Inc., using the title: BROADCASTING*— The News Magazine of the Fifth Estate. Broadcast Advertising* was acquired in 1932, Broadcas Reporter in 1933 and Telecast* in 1953. •Reg. U. S. Patent Office Copyright 1957 by Broadcasting Publications Inc. Page 18 • May 27, 1957 Broadcasting • Telecasting