Broadcasting Telecasting (Apr-Jun 1957)

Record Details:

Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

Road, Route 40, Wheeling is the natural hub of a prosperous three-state market. In the foreground is Wheeling's new multimillion dollar Fort Henry Bridge. Steel flows into ingot molds every day in the big steel mills in the Wheeling district. In 1955, the two major Ohio Valley steel industries paid out more than 160 million dollars in wages, an increase of more than 15% over 1954 and expansion is continuing. By National Steel, of which Weirton Steel is a major division, more than 200 million dollars will be spent in expansion by 1957. Wheeling Steel's current program calls for 65 million in expansion. Coal from the hills, salt from the earth and water from the river make the WheelingWWVx4. area the nation's fastest growing industrial region. Here more than One Billion Dollars has been spent in the past five years for plant-expansion and new construction. AND A BILLION MORE IS PLANNED FOR THE IMMEDIATE FUTURE ! For more than 30 years WWVA, the Friendly Voice, has been the area's leading radio station, the ONE advertising medium dominating a 2.2 billion-dollar market. Surveys prove this dominant leadership again and again. In the most recent AREA PULSE, 43 counties surrounding Wheeling were measured. In every instance WWVA was the favorite station by a wide margin. WWVA ranked first in every quarter-hour surveyed from 6:00 am to 12 midnight, seven days a week. Every hour, every day, WWVA topped them all. THE WHEELING AREA ... a BOOMING STORER MARKET . . . best served, and best SOLD, by WWVA. WSPD WJW WJBK WAGA WBRC WWVA WGBS Toledo, Ohio Cleveland, Ohio Detroit, Michigan Atlanta, Georgia Birmingham. Alabama Wheeling, W. yirginio Miami, Florida WSPD-TV WJW-TV WJBK-TV WAGA-TV WBRC-TV Toledo, Ohio Cleveland, Ohio Detroit, Mich Atlanta, Go Birmingham, Ala. KPTV Portland, Or< WGBS-TV Miami, Fla. NEW YORK — 625 Madison Avenue, New York 22 SALES OFFICES CHICAGO — 230 N. Michigan Avenue, Chicago 1, Franklin 2-6498 SAN FRANCISCO — 111 Sutter Street, San Francisco, Sutter 1-8689 The Ohio River provides Wheeling industry with low cost transportation to 60% of the nation's population. Annual Ohio River shipping is now estimated close to 85 million tons. Railroads plan $20,000,000 for improvements to meet the WWVA-area's booming industry. Recent influx of primary aluminum manufacturing means hundreds of new plants to process and fabricate the product. Olin Mathies^n's new 250-million-dollar basic plant is the world's first fully-integrated aluminum plant— so huge that new coal fields and power plants are being constructed to serve it. Result: Thousands of new jobs and new families for the WWVA Market.