Broadcasting Telecasting (Apr-Jun 1957)

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KPTV • PORTLAND h VHF Channel 12 • NBC Television KPTV . . . Oregon's first television station and the world's first commercial UHF station — now gives you a new, VHF Channel 12 in the Portland market. When you buy KPTV Channel 12, you get four exclusive "plusses" offered by no other Portland TV station: (1) Top-rated NBC shows and stars; (2) The best local shows and film packages of two stations (KPTV merged with KLOR, the former Channel 12); (3) Almost 5 years of viewer loyalty to Oregon's first TV station; (4) Proven results for hundreds of advertisers. Be sure the bright, new KPTV, Channel 12 is on your advertising schedule. f Channel 12 Portland, Oregon NBC Television Represented Nationally by George P. Hollinbery Co.