Broadcasting Telecasting (Apr-Jun 1957)

Page scan 0001195 from Broadcasting Telecasting

Record Details:

Title:
Broadcasting Telecasting
Date:
Apr-Jun 1957
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting
Leaf #:
0001195
Language:
English
Subjects:
radio and television periodical, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Date Added:
June 13, 2024
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BLUE CHIPS IN SPOT TV: Spot Network Total 1 PROCTER & GAMBLE S3. 726.800 S >1 1,890,958 $15,617,758 2 BROWN & WILLIAMSON 3,633.000 1.196.385 4,829,385 3 STERLING DRUG 2,942.900 914,698 3,857,598 4 CONTINENTAL BAKING 2,822,000 167,056 2,989,056 5 CARTER PRODUCTS 2,447.100 592.186 3,039,286 6 PHILIP MORRIS 1,993,000 390.081 2,383,081 7 GENERAL FOODS 1.922.600 4.156.842 6,079,442 8 WARNER-L AM B ERT 1,882,800 449,748 2,332,548 9 COLGATE-PALMOLI\ 1 1.688.800 4.592,848 6,281.648 10 NATIONAL BISCUIT 1.611.300 520.882 2.132,182 11 MILES LABS 1,535.700 1,343,700 2,879,400 12 INTL. LATEX 1,408,700 none 1.408,700 13 LIGGETT & MYERS 1.397.400 2,203,456 3,600,856 14 AMERICAN TOBACCO 1,317.600 1.974.873 3,292.473 15 LEVER BROS. 1.313,500 2.803.133 4,116,633 16 GROVE LABS. 1.211,600 296,355 1,507,955 17 FORD MOTOR 1.168,300 3.255,809 4.424.109 18 COCA-COLA (BOTTLERS) 1.155,300 634,001 1,789,301 19 PEPSI-COLA (BOTTLERS) 1.143.900 92.374 1.236,274 20 KELLOGG 1.105.800 1.660,821 2,766.621 21 AMERICAN CHICLE 1,085,000 516.214 1.601.214 22 P. LORILLARD 1,012,300 1.183,812 2.196.112 23 BULOVA WATCH 1.002,200 744.732 1.746,932 24 ESSO STANDARD Oil 919,000 none 919.000 25 ROBERT HALL 910.800 none 910,800 26 CORN PRODS. REFINING 846,800 730.834 1,577.634 27 MAX FACTOR 794.600 413,331 1.207,931 28 AVON 765,200 none 765,200 29 THOS. J. LIPTON 728,100 343.614 1.071.714 30 AMERICAN HOME PRODS. 718,400 4.319.087 5,037,487 31 FOOD MFRS. 696,700 none 696,700 32 HAROLD F. RITCHIE 692,600 none 692.600 33 GLAMORENE 667,100 none 667,100 34 NESTLE 652,000 1.059,861 1,711,861 35 PETER PAUL 650,400 none 650,400 36 ADELL CHEMICAL 640,400 none 640.400 37 BEECH-NUT LIFE SAVERS 639,100 none 639,100 38 BLOCK DRUG 603,600 none 603.600 39 PLOUGH INC. 591,500 none 591.500 40 HELAINE SEAGER 586,100 none 586,100 41 CHARLES AN TELL . 583,600 none 583,600 42 TEA COUNCIL 581.600 none 581,600 43 MINUTE MAID 579.500 51.920 631,420 44 TEXAS CO. 576,100 none 576,100 45 SEVEN-UP (BOTTLERS) 574,900 none 574,900 46 SHELL OIL 530.200 none 530,200 47 SIMMONS (DEALERS) 525,200 none 525,200 48 R. J. REYNOLDS 491,600 2,898,646 3,390,246 49 J. A. FOLGER 488,300 none 488.300 50 P. BALLANTINE 469,800 none 469.800 Broadcasting • Telecasting IE top 100 spent S75, 193.200 in the first quarter of 1957 JD PUT ANOTHER S69. 01 1.458 OF THEIR BUDGETS INTO NETWORK Spot Network Total 51 RALSTON-PURINA S 464,200 S 491,767 S 955,967 52 MARATHON 437,100 none 437,100 53 READER S DIGEST 428.600 none 428,600 54 ANHEUSER-BUSCH 425,200 none 425,200 55 WESSON OIL-SNOW DRIFT 422,800 621,862 1,044,662 56 FLA. CITRUS COMM. 42 1 .000 154.599 675,599 57 STANDARD OIL. [NO. 412.800 132.786 545,586 58 UNITED FRUIT 412.000 none 412,000 59 H. J. HEINZ 403,100 519.659 922,759 60 WM. WRIGLEY 400.200 none 400,200 61 RCA 399,300 457.768 857,068 62 BRISTOL-MYERS 387,700 2,973.298 3,360.998 63 SUNSHINE BISCUIT 386,900 none 386,900 64 MAYBELLINE 382,800 43.916 426,716 65 M. J. B. CO. 381.600 none 381,600 66 SARDEAU 380,800 none 380,800 67 ROBERT CURLEY 379,400 none 379,400 68 SOCONY MOBIL 369.400 none 369,400 69 NATIONAL DAIRY 368.200 1,696,588 2,064,788 70 CLOROX 359,000 none 359,000 71 BUITONI PRODS. 356.100 none 356,100 72 PILLSBURY MILLS 353,900 1,090,234 1.444,134 73 PABST 352,300 339.288 691,588 74 FALSTAFF 345,400 none 345,400 75 F F nRFW 340.700 none 340.700 76 FRONTIER FOODS 339.000 none 339.000 SINCLAIR REFINING 336.600 none 336.600 78 AMERICAN BAKERIES 336,300 6.025 342,325 79 QUAKER OATS 328.900 1.308.298 1.637,198 80 U. S. BORAX 321.400 none 321.400 81 TiROrFRY STORF PRODS 319.900 none 3 19.900 o PFf \ R \f A C FT "TIT A T s TV<~ 316.500 2.241.342 2.557,842 Ou nR 4 rv'FTT u is. a rv jr. i 1 314,400 none 314,400 « 1 UTJ T < RRPfi (~nFFFF 3 10.700 none 310.700 85 ruiDi r: c PFT7FR *04 900 none 304.900 86 3 1 -A . > L* A IN. L> D IN..A . > U J5 303,400 1.000.022 1.303.422 87 PTFI RRD*s 292.900 none 292.900 88 BON AMI 288.700 153.470 442.170 89 duct Fnnnc ?88 000 q 1 fl 5 j.0 1 ~>0f> ~>-l() 1 ,_UU,--rU 90 YVT i nRnnT 282.600 35"> 806 635 406 91 S 1 J. ^QS 7Q£ 79x 92 r. & -M. jLnAlirjr.K DKtNN . none 111 ">00 x f t i vfd pDnnc >1 1 L EN jr. ts. r l\UUo. ~> son none ">66 800 Q4 DUTDI U "T \T r t 1 Rl \\l.\h it? 7nn _OJ . / uu none . / \J\J Q " p irrpir tfi jr. tpt JrALlrlC ItL. o. 1 tL. -DU, / UU none 260.700 96 ">60 ""OO none 260,200 Q y 1 MONARCH WINh 259,200 none 259.200 98 GENERAL MILLS 256.200 2,596,938 2,853,138 99 MARS 255,400 none 255,400 100 BURGERMEISTER BREWING 254,300 none 254,300 May 27. 1957 • Page 35