Broadcasting Telecasting (Apr-Jun 1957)

Page scan 0001197 from Broadcasting Telecasting

Record Details:

Title:
Broadcasting Telecasting
Date:
Apr-Jun 1957
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting
Leaf #:
0001197
Language:
English
Subjects:
radio and television periodical, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Date Added:
June 13, 2024
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Talk about promoting! We don't talk about it. We do it! And in spades. Day in and out 'round Baltimore we talk up W-l-T-H— and our advertisers. Nobody— but nobody— is immune to it. Even the steeplejack atop City Hall can see our giant jEHZBHEEsgfr in the heart of town— and our I:1IH:T.H:J*» -and our EBEBB2» Housewives see them, too, as well as our EHagEHHI^andourda.ly EB33Z33iiE3^ And when they visit their food store— any food store, chain or independent— they see powerful W-l-T-H E3giBSBEHI^ New Baltimoreans learn about us right off the bat through VHilMMMULXtMlW Teen-agers pick up a W-l-T-H weekly ■ : 1 1 m i'J : l n £•) l »]37fr on every excursion to their record store. Constant EESggZHI»and E233HI3^ flow to the food and drug channels. Promoting? It's our lifeblood —and one of the big reasons why W-l-T-H has twice as many advertisers as any other Baltimore radio station. in Baltimore Tom Tinsley President R. C. Embry Vice Pres. WITH f National Representatives: Select Station Representatives in New York, Philadelphia, Baltimore, Washington Forjee & Co. in Chicago, Seattle, San Francisco, Los Angeles, Dallas, Atlanta Broadcasting • Telecasting .\/av 27. 1957 • Page 37