Broadcasting Telecasting (Apr-Jun 1957)

Record Details:

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"11 th hour news," with its nightly newscasts (M-F, 11 pm), appeals to a head-ofthe-family audience (91% adult) thaf'Milk For Health" wants to reach. FREDERICS AND JAN OKUN are smooth-working, selling combination. Jan's persuasive commercial delivery and Frank's compelling news style achieve continuing results for the 4,000 dairy farmers who sponsor them. "wbuf," in the words of Baldwin, Bowers & Strachan Vice President Everett L. (Tommy) Thompson, "has more than lived up to the promise of its impressive facilities, management and staff with its outstanding programming, promotional support, and community acceptance. 'Milk For Health' invested in the future when it bought the ' 1 1 th hour news' on wbuf. That investment is paying off already with a 52% audience increase within the first six months!" An ever-growing list of satisfied advertisers makes wbuf the fastest-moving force in Buffalo. Put that force to work for you today! Exciting things are happening on WBUF CHANNEL 17 in Buffalo © I SPOT SALES 1 Left to right: H. Truman Rice, TV Producer, Baldw in, Bowers & Strachan, Inc.; Jan Okun; Frank Frederics: Martin Magner, Program Director for WBUF.