Broadcasting Telecasting (Apr-Jun 1957)

Record Details:

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court the family purchasing agent We do! During every one of her wakeful hours, We entertain, encourage, instruct, coddle Mrs. Milwaukee Housewife. Yes ... we love her . . . and that pretty little purse string she controls! But before you get. the idea that we have ulterior motives . . . we confess. By currying her favor, we know we create a most favorable climate for your selling message. Talk to our housewives when they're in a mood to listen. Do it at a cost of just 42 cents per thousand! 5000 watt power at 1250 k.c. MILWAUKEE o KEY ENTERTAINMENT STATION BIG 7 RADIO PERSONALITIES: Records round the clock . . . 21> hours a day, seven days a week . . . SPORTS: Lire Play-by-play Milwaukee Braves Baseball; U. of Wisconsin Football and Basketball; Green Bay Packer Football; special sports events, 11 sportscasls daily. 32 NEWSCASTS DAILY: Gathered and edited by 6-man WEMP news department from UP news wire, UP sports wire, 2. mobile units, special state correspondents, U. S. Weather wire, Police and Fire Department radio, regular daily telephone contacts. represented wherever you live by Headley-Reed Broadcasting Telecasting June 10, 1957 • Page 71