Broadcasting Telecasting (Apr-Jun 1957)

Page scan 0001541 from Broadcasting Telecasting

Record Details:

Title:
Broadcasting Telecasting
Date:
Apr-Jun 1957
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting
Leaf #:
0001541
Language:
English
Subjects:
radio and television periodical, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Date Added:
June 13, 2024
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B ROADCASTING TELECASTING THE BUSINESSWEEKLY OF RADIO AND TELEVISION JUNE 1 7, 1 957 35c PER COPY Philadelphia stations draw antitrust fines Page 31 The way is up for advertising, AFA hears Page 32 FCC ready to take on clear channel decision Page 52 Color rv: Only one bull in the marketplace Page 62 Antitrust in Philadelphia Ad outlook promising — AFA Clear channel case up again Surveyed Fcictts * WXEX-TV is your best buy — by far — to cover the whole Richmond TV area. A 35-county Grade B area survey made by ARB proved conclusively: * WXEX-TV leads any other Richmond station in total area rating points by 33y3%. ★ WXEX-TV leads any other Richmond area station in more quarter hours by 33>3%. * WXEX-TV leads any other Richmond area station in total share of audience. Don't project urban ratings to the Grade B set count. You get faulty cost-per-thousand figures. Use the facts in the ARB area study. Get them in full from Select. Forioe or WXEX-TV. Tom Tinsley, President NBC B AS I C — C H A N N E L 8 Nctioncl Representatives: Select Station Representatives in New York, Philadelphia, Baltimore, Washington.