Broadcasting Telecasting (Apr-Jun 1957)

ALL ABOARD ! Oldtime Ohio River steamboat whistles let passengers know it was time to get under way. The more forceful the whistle, the bigger the boat . . . the more passengers it could carry . . . the faster it took them further. Similarly, the latest Nielsen figures sound a forceful blast for WSAZ-TV in today's busy Ohio River market. With an audience of over half a million TV homes in 69 counties, WSAZ-TV reaches (says Nielsen) 100,580 more homes on weekday nights than the next-best station. And it's the consistent leader around the clock! This is impressive traveling— and to very prosperous ports of call where income has never been so high. Get aboard this prime mover of goods and let WSAZTV blow your own whistle where it will be heard — and heeded — most. The gangway is down at any Katz office. HUNT1NGTON-CHARLESTO/S, W. VA. Affiliated with Radio Stations WSAZ. Huntington <S WKAZ. Charleston LAWRENCE H. ROGERS, PRESIDENT Represented by The Katz Agency NETWORKS continued CBS Radio Billings Hit $2.5 Million for Week CBS Radio contracted last week for $2.5 million worth of new business and renewals, it was announced Thursday by John Karol, vice president in charge of network sales. Best Foods (Shinola) and Rit Products Corp. purchased six weekly "Impact" segments and five weekly IV2 -minute units of daytime dramas, respectively, both effective Sept. 2. The "Impact" contract is for 26 weeks, the daytime dramatic series sponsorship for 25 weeks. Both were arranged through Earle Ludgin & Co., Chicago. Woman's Day Inc. purchased five IVirninute units of daytime dramas during the week of June 26. The contract, for Woman's Day magazine, was through Paris & Peart, New York. Pan-American Coffee Bureau ordered five weekly IV2 -minute units of daytime dramas for eight weeks beginning July 8. P. Lorillard Co. renewed 16 weekly segments of CBS Radio's "Impact" plan, effective today (Monday) for Kent cigarettes through Young & Rubicam, New York. Wm. Wrigley Jr. renewed the Howard Miller Show for 52 weeks on a Monday-throughFriday basis. The contract was placed through Arthur Meyerhoff & Co., Chicago. Campana Sales Co. renewed the Saturday segment of the Robert Q, Lewis Show for 13 weeks through Erwin, Wasey & Co. Murrow to Interview Tito EDWARD R. MURROW, his office insists, is "on hiatus" for the remainder of the summer but this week he flies to Belgrade for an interview with Yugoslavia's Marshall Tito. Officially, CBS would neither confirm or deny Mr. Murrow's trip, but a spokesman for See It Now said Mr. Murrow would join cameraman Bill McClure in the Balkans. Still undecided is whether See It Now will program a documentary on Yugoslavia today or an exclusive interview with Tito in the manner of Mr. Murrow's past talks with E. M. David Ben-Gurion, Col. Gamal Abdel Nasser and Chou En-Lai. Fladell Gets NBC-TV Sales Post ERNEST FLADELL has been named manager, sales promotion, NBC-TV Network Sales, it was announced Thursday by Don Durgin, vice president, sales planning. NBC television network sales. Mr. Fladell has served as manager of special promotions for NBC-TV's participating programs since January 1956. He joined NBC in October 1953, as a sales presentation writer in the television network's advertising and promotion department and in February 1955 was named a sales coordinator for NBC-TV sales. Three Producers Set for 'Crisis' THREE producers are set for Crisis, NBCTV series of mystery-suspense dramas to start Sept. 30 as a Monday, 10-11 p.m., program. Alfred Hitchcock will personally produce 10 filmed dramas through his Shamley Productions in Hollywood: Alan Miller, head of all production at Revue Productions, will produce another 10 on film, and S. Mark Smith, formerly producer of the General Electric Theatre live programs, will be executive producer of the 22 Crisis shows to be produced live in New York. STARTING June 23, NBC-TV's Steve Allen Show (Sunday, 8-9 p.m. EDT) will be partially sponsored by Pharma-Craft Co.'s Fresh deodorant. Discussing the $4 million deal with NBC to cover the Allen Show over a 65-week period are (1 to r) L. J. Thompson, Pharma-Craft vice president in charge of sales; Pharma-Craft President Frank F. Bell; Mr. Allen, and W. Kedize Teller, executive vice president of PharmaCraft. The firm will sponsor a third of the June 23-30 shows and, beginning July 14, will underwrite one-half on alternate weeks. e 84 • June 17. 1957 Broadcasting • Telecasting;