Broadcasting Telecasting (Apr-Jun 1957)

TRADE ASSNS. continued on the present free channels," it was explained. John E. Fetzer, WKZO-TV Kalamazoo, Mich., chairman of the Tv Board, said pay tv "would disrupt the present excellent progress being made by television broadcasting in bringing more and better free service to the nation." The board authorized NARTB President Harold E. Fellows to name a three-man committee to oppose toll television schemes. He appointed three directors to the group — S. Payson Hall. Meredith Publishing Co. stations; C. Wrede Petersmeyer, KOTV (TV) Tulsa. Okla., and W. D. Rogers Jr., KDUBTV Lubbock, Tex. Text of the board's resolution follows: " Resolved, that the Tv Board reaffirms its opposition to the proposals made in FCC Public Notice Docket No. 11279 relating to the introduction of pay television into the television broadcast band and further urges all members to take every opportunity to inform the public regarding the detrimental consequences that would result from adoption of these proposals." Lindsay, Jarman Head NARTB Radio Board MERRILL LINDSAY, WSOY-AM-FM Decatur. 111., was elected chairman of the NARTB Radio Board at its Thursday meeting in Washington. He succeeds John M. Outler, WSB Atlanta. Mr. Lindsay is an NARTB director-at-large for fm stations and has served several terms on the board. J. Frank Jarman, WDNC Durham. N. C. medium station director-at-large. was elected vice chairman of the Radio Board. He succeeds Herbert L. Krueger. WTAG Worcester. Mass.. whose term expired last April. Mr. Lindsay entered broadcasting in 1937 when the Decatur Herald and Review bought WJBL Decatur, which later was changed to WSOY. He is now vice president MR. LIinDSAY of the radio stations as well as vice president of operations for Lindsay-Schaub Newspapers. Mr. Jarman has been general manager of WDNC since 1935 and was elected a vice president of the station in 1946. FCC's Anello, KYW's Ward Slated to Join NARTB July 1 DOUGLAS A. ANELLO, of the FCC, joins NARTB July 1 as chief attorney. He succeeds Robert L. Heald, who joins the Washington law firm of Spearman & Roberson. Gordon L. Ward, of KYW Cleveland, will join NARTB July 1 as field representative. Mr. Anello has been chief of the FCC law and enforcement division, Safety & Special Services Bureau. Recently he has been specializing in FCC proceedings proposing reallocation of frequencies over 890 mc. Mr. Heald took part in the NARTB board meetings last week. His final assignment at the association will be preparation of a statement to the Internal Revenue Service covering depreciation problems involved in electronic equipment. Mr. Ward will serve in the NARTB station relations department. Film Show Commercials Well Below Code Limit THREE out of four tv stations use only half, or less than half, of the commercial time permitted by the NARTB Tv Code in their participating programs based on feature-length films, according to a survey conducted by NARTB. The survey, ordered by the association's Tv Code Review Board, was based on monitoring of 226 feature-length film programs telecast by 49 stations in 24 cities. Only programs of an hour or more, presented after 6 p.m., were analyzed. William B. Quarton. code board chairman, announced the results of the study at a board meeting held Monday in Washington. The findings showed that 77% of the programs monitored used no more than half, and in most cases less than half, the maximum commercial time allowed by the code. A ratio of not more than one minute of advertising for five minutes of programming is specified by the code. No instance was found where a station had exceeded the code limit. The average number of commercials per program was 3.6, it was found. The majority (52%) of the commercials were of Wiminutes duration or less, and 43% were from IVi to 2Vi -minutes long. The study dealt with participation programs that use spot announcements, about 90% of the feature films following this formula. Mr. Quarton said that two-thirds of codesubscribing tv stations will have been monitored by March 1958. The board issued a reminder that a recent code interpretation holds advertising of products for the treatment of hemorrhoids and for use in connection with feminine hygiene is not acceptable. Next code board meeting will be held in November at Hollywood. Calif., with members of the Alliance of Film Producers taking part. The alliance joined the code last year. Code membership now numbers 305 stations and all three tv networks. Howe Heads Fla. Broadcasters JAMES L. HOWE, WIRA Fort Pierce, was elected president of Florida Assn. of Broadcasters at its June 14 meeting in Miami Beach. He succeeds H. Dennison Parker, WTAN Clearwater, who becomes a member of the board. Others elected were Lee Ruwitch. WTVJ (TV) Miami, first vice president, and Laurence A. Rollins. WSIR Winter Haven, second vice president. BASIC TV IN XWt ISDUB STATIONS' MARKET J2ANKS FOURTH IN POPULATION, RETAIL-SALES BUYING POWER ANP SETCOUNT.' THIS MICCO-WAVE fJETWORK PROVIDES A SIMULTANEOUS PICTURE OVER AN AREA EQUAL IN SIZE TO THE STATE OF 0HIO; MAINE OR PENNSYLVANIA? STATION POPULATION FAMILIES KDUB-TV 645,100 180,400 KPAR-TV 274,400 79,400 KEDY-TV 272.800 78,700 TOTAL l.»92,300 338,500 YOURBKANW/VA MAN HAS THE DETAILS KDUB-TV LUBBOCK, TEXAS KPAR-TV ABILENE-SWEETWATER, TEXAS K E D Y T V BIG SPRING, TEXAS Broadcasting • Telecasting June 24, 1957 • Page 55