Broadcasting Telecasting (Apr-Jun 1957)

Record Details:

Title:
Broadcasting Telecasting
Date:
Apr-Jun 1957
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting
Leaf #:
0001725
Language:
English
Subjects:
radio and television periodical, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Date Added:
June 13, 2024
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announcing... and §M Nafimd HOOKUP! QUICK, EASY "AVAILS PERFORMANCE Now for easy buying, easy billing, more effective sales to the vast Negro Market in the Gold Coast of the Gulf Coast . . . the OK Group announces its affiliation with Stars National now representing the entire group of six OK Stations. Now get Availabilities from one "Rep" . . one Bill . . one Affidavit . . one Proof of Performance . . one Guarantee of Merchandising Cooperation. You can buy the top Negro Markets reaching 1,500,000 Negroes. 2> MORE NEGRO FACTS— MORE NEGRO SALES Included are the three largest Negro Southern Cities . . . New Orleans, Houston, and Memphis. Buy a package deal for these three markets at an amazing low price. Cover 1,250,000 Negroes in the three fastest growing southern cities with the highest Negro annual family income in the South. More intensive proven information and facts about the Negro Market than any other source. Ask for the facts . . . Write or Call DESIGNED TO DELIVER THE LUCRATIVE SOUTHERN NEGRO MARKET Mr. Bernard Howard, President of Stars National, Inc., is pleased to announce the association of the OK Group with his organization. This association offers advertisers the organized research and merchandising facilities of the OK Group and Stars National . . . incorporating complete factual data concerning the OK Group Negro Market. For quick and expert service on availabilities, program and personality information, market data . . . including the famous Houston Survey, the Middle South Research Report, and many other important facts covering the OK Group story. . . Contact the nearest Stars National office. W M tmjUMjM 400 MadiSon Ave. inley W. Ray, Jr., Exec. Vice-Pres. & Gen. Mgr., NAew ^or\ Chicago Los Angeles, San Francisco Atlanta, Dallas Stanley W. Ray, Jr., Exec. Vice-Pres. & Gen. Mgr 505 Baronne Street, New Orleans 12, Louisiana. Broadcasting • Telecasting June 24. 1957 • Page 57