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Broadcasting Telecasting (Apr-Jun 1957)

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Maybe you heard them too the sound and fury of claims about new programs that were supposed to blow New York viewing habits sky-high. Well, the smoke is settling now. Let's see what actually has happened : WCBS-TV's share of total viewing is greater than at any time in the past two years!. . . WCBS-TV leads the secondplace station by 52% the third station by 183%!. . . WCBS-TV shows a larger audience gain than any other station in the past year!. . . WCBS-TV leads in every hour of the day but one, from 8 am straight through to sign-off! It takes day-in, day-out showmanship to win and hold attention in television's biggest market. To its superb schedule of CBS Television Network programs, WCBS-TV adds a dazzling array of local entertainment and public affairs programs, including all five of the toprated local participating programs, and four of the top five daily news programs in all New York television. Naturally, more national advertisers buy the station that attracts the biggest audience most of the time. WCBS-TV CBS Owned. Sew YorkChannel 2 —represented by CBS Television Spot Sales