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PROGRAM SERVICES
WHAT RADIO, TV MEAN TO BASEBALL
MAJOR league baseball teams took in $7.3 million in 1956 from the sale of radio and television rights, according to data made available by the House Antitrust Subcommittee investigating operations of the two leagues. The sale of radio-tv rights accounted for less than one-eighth of the total major league baseball income in 1952, when tv was just assuming nationwide stature. Since that time the radio-tv contribu
tion to the clubs' receipts has increased to one-sixth of the total.
The income figures, made available for the first time as a result of the subcommittee's probe, show that Cleveland set the alltime record last year when $1,053,171 of the club's $2,995,377 income came from radio-tv. Seven American League clubs (Detroit radio-tv figures not available) received $3,777,733 from radio-tv. Total receipts of
these clubs last year amounted to $19,536,425, with Detroit having total income of $2,581,169.
The eight National Clubs showed radiotv receipts of $3,025,321 in 1956 out of $20,718,733 total receipts. Heaviest radiotv return in the league last year was that of Brooklyn, which had $888,270 from broadcast rights out of total income of $3,880,824.
AMERICAN LEAGUE
1952 1953 1954 1955 1956
Radio-Tv Total Radio-Tv Total Radio-Tv Total Radio-Tv Total Radio-Tv Total
Income Income Income Income Income Income Income Income Income Income
BOSTON
$ 366,500
$ 2,301,487
$ 369,900
$ 2,086,209
$ 360,965
$ 2,339,064
$ 476,870
$ 2,842,941
$ 477,300
$ 2,800,041
CHICAGO
261,202
2,208,262
355,925
2,554,249
434,185
2,871,667
522,491
3.027,181
513,992
2,702,058
CLEVELAND
452,650
2,963,481
614,582
2,607,326
635,762
3,282,805
567,891
2,958,915
1,053,171
2,995,377
DETROIT
t
2,255,849
2,157,032
t
2,429,790
t
2,908,644
t
2,581,169
NEW YORK
475,000
3,996,665
625,000
4,125,074
675,000
4,504,836
725,000
4,898,665
900,000
5,017,094
*PHILADELPHIAKANSAS CITY
168,595
1,536,901
292,850
1,319,193
300,035
1 ,200,660
210,000
3,001,485
210,000
2,497,490
**ST. LOUISBALTIMORE
8,935
999,831
55,557
746,492
312,795
2,412,849
301,276
2,103,445
301,630
2,112,094
WASHINGTON
1 69,905
1,393,297
282,572
1,352,392
341,186
1,473,911
316,851
1,383,282
316,640
1,412,271
Total
$1,906,787
$17,655,773
$2,596,386
$16,947,967
$3,059,928
$20,515,582
$3,120,379
$23,124,558
$3,777,733
$22,117,594
*Philadelphia through 1954; Kansas City since 1954. **St. Louis through 1953; Baltimore since 1953. "Detroit radio-tv data not available.
NATSOMAL LEAGUE
*BOSTONMILWAUKEE
$ 316,324
$ 933,074
$ 141,200
$ 3,074,198
$ 136,500
$ 3,510,038
$ 125,000
$ 3,560,779
$ 125,000
$ 3,697,067
BROOKLYN
580,227
2,833,963
539,610
3,009,382
609,490
2,816,589
787,155
3,501,124
888,270
3,880,824
CHICAGO
166,027
1,828,196
153,300
1 ,497,967
156,078
1,572,227
186,975
1,791,130
226,603
1,646,993
CINCINNATI
109,054
1,124,245
119,470
1,163,896
120,130
1,442,391
197,380
1,559,664
267,275
2,415,637
NEW YORK
379,562
2,410,722
424,241
2,304,041
490,192
3,132,336
645,640
2,869,423
730,593
2,471,772
PHILADELPHIA
178,333
1,404,360
225,920
1,661,529
203,865
1,608,703
266,055
2,099,811
301,630
2,278,511
PITTSBURGH
110,000
1,410,973
115,500
1,278,081
1 25,000
1,219,935
110,000
1,388,520
158,500
2,072,791
ST. LOUIS
102,250
1,675,039
109,779
1,679,497
326,625
2,305,219
326,669
2,004,094
327,450
2,255,138
Total
$1,941,777
$13,620,572
$1,689,020
$15,668,591
$2,167,880
$17,607,438
$2,644,874
$18,774,545
$3,025,321
$20,718,733
"Boston 1952 only; Milwaukee since 1952.
C. O. Langiois Dies In New York at 64
CYRIL OUELLETTE LANGLOIS, 64, founder and chairman of the board of LangWorth Feature Programs Inc., a producer and distributor of syndicated radio program services througout the world, died Tuesday at Doctor's Hospital, New York, which he had re-entered after an extended illness.
A native of Detroit, he was a graduate of the U. of Detroit. In his MR. LANGLOIS youth, he played
baseball professionally. Mr. Langiois' early years saw a varied career in both the advertising and syndication branches of the newspaper industry. Later he produced many radio programs which were broadcast throughout the nation.
Mr. Langiois founded Lang-Worth Feature Programs with Ralph Wentworth in 1935. He was one of radio's early producers of transcribed syndicated programs. In 1936 the company began its release of transcribed music to radio stations.
Mr. Langiois produced and distributed for radio the recorded performances of such artists as Fred Waring, Tommy Dorsey, Emile Cote, Russ Morgan, Larry Clinton, Shep Fields, D'Artega, Ray Anthony, Jack Shaindlin, The Four Knights, The Sunshine Boys and Henry Jerome. He was one of the original members of the National Assn. of Broadcasters and was the first to support the
broadcast industry in the production of the NAB-Lang-Worth Tax Free Music Library. He also pioneered the plan for creating copyright security for radio stations.
In the technical field, Mr. Langiois was instrumental in developing the small composite groove vinyl transcription, described as an outstanding contribution toward the development of higher quality programming for radio stations. Mr. Langiois' activities extended to all types of recording, including phonograph records, background music and musical scores for theatrical, television and industrial films.
Mr. Langiois is survived by two sons, John D. Langiois, president of Lang-Worth Feature Programs, and Cyril O. Langiois Jr., president of Langiois Filmusic. He also is survived by his wife, Lillian, and his two sisters, Mrs. Ethel Offer and Mrs. Claire Lynch.
Page 60 • June 24, 1957
Broadcasting • Telecasting