Broadcasting Telecasting (Apr-Jun 1957)

Record Details:

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B,G< NEW INDUSTRIES, RECORD EMPLOYMENT! RETAIL SALES SOARING I 00VJN^N BUILDING CONSTRUCTION AT NEW HIGH! NEW CITY AUDITORIUM! DOWM10WM1 IW «0m THROWN 1 NEW SHOPPING PLAZAS I GROWTH UTICA AREA NEW IN PURCHASING! Utica tied for 4th place in proportionate increase in department store sales in 1956 among the 20 top northeastern metropolitan cities, as new industries joined expanding "natives" to give the Utica area the largest proportionate increase over last year in total non-agricultural employment of all major New York State markets . . . pushed Utica's average production wage up a record 30% in 7 years! Utica Area Annual Retail Sales (estimated): $352,000,000! This is real purchasing power! IN TV COVERAGE! And WKTV matches this purchasing power with selling power — the first television station in Central New York to broadcast with maximum visual power of 316,000 watts . . . equal in strength to any VHF television station in the United States! WKTV brings the best possible picture with the greatest continuity of service to the widest possible audience — both in black and white and in color! Tell your story to this rich market through its strongest medium — WKTV! WKTVJ serving UTICA -ROME New York Represented nationally by Donald Cooke, Inc. 7tout teCecoAt&tf cviC& maximum, vitcuzt foacv&i o£ 31 6,000 cvatU Broadcasting • Telecasting June 24. 1957 • Page