Broadcasting Telecasting (Apr-Jun 1957)

Record Details:

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So Lookatum Lookatus Awreddy (WE THINK!) This is strictly blue sky — but blue sky, we claim, with a solid base. Figures of our own we don't have, because for us, this is a new show. But. look at the names — solid entertainment draws for years and years! Look at their records in other territories (we'll send 3rou the stories for free and quick!). This is MOVIE MATINEE— Two great shows combined in the 4 to 5 P.M. spot Monday through Friday. "Susie" starring Ann Sothern goes 4 to 4:30 and "Douglas Fairbanks. Jr. Presents" follows 4:30 to 5 P.M. . . .What an hour, with aces back to back! This hour, if you're a merchant, is for you. This is the first announcement, and good availabilities are still open. For choice selections, get in touch right now with Old Available, George P. Hollingbery, Nat'l Rep. — program and market data supplied while you wait! CHANNEL jT DAYTON, OHIO whio-tv I One of America's great area stations Broadcasting • Telecasting J aw 24, 1957 » Paga 85