Broadcasting Telecasting (Apr-Jun 1957)

Keep your eye on these Plough, Inc. stations: Radio Baltimore EH2i Radio Boston G Ej I like that dress, Mummy!" Commercials on WGN-TV have a way of getting results — because WGN-TV programming keeps folks wide-awake, interested — and watching. For proof, let our specialists fill you in on some surprising WGN-TV case histories and discuss your sales problems. Put "GEE!" in your Chicago sales with Q Channel 9 Chicago STATIONS CONTINUED tax officials and local stations, as publicized by the AP, there probably now are more than 600,000 home radio sets in the city and county of Denver. The estimates were based on the established average of nearly four sets to each residence, the AP said. KMLA (FM) Ready for Debut In Los Angeles Next Month LOS ANGELES area fm families will have a new source of programming beginning July 1 , when KMLA (FM) begins broadcasting a 16-hour daily schedule of news and music on 100.3 mc with 60 kw. United Press news will be broadcast hourly from 8 a.m. until midnight, and music will be "all kinds except what you can hear on am," according to J. B. Kiefer, president and general manager. Music is recorded on high fidelity tape or discs; commercials may not exceed one-minute and not more than two will be broadcast within any half-hour, Mr. Kiefer said, with pitch advertising, per inquiry business and singing commercials strictly taboo. Sunday programming will be largely binaural and stereophonic broadcasts in conjunction with KCBH (FM) whose transmitting site adjoins that of KMLA. Installation of Harkins-Hershfield multiplexing equipment at KMLA will begin early in July. Meyers Named to St. Louis Post EUGENE R. MEYERS, account executive in CBS Radio Spot Sales' office in Chicago, has been selected to manage CBS's new Radio Spot Sales office in St. Louis [B»T, June 17]. The official opening of the office which will be located at Ninth and Sidney Sts., will be announced soon, Gordon F. Hayes, general I been in radio mr. meyers 1949. He served with NBC in Cleveland, was general sales manager of WTAM Cleveland (now KYW), national sales manager for WTVN Columbus and in 1953 joined CBS radio spot sales as an account executive. Plough Acquires Coppertone ABE PLOUGH, president of Plough Inc., Memphis drug manufacturer and radio station owner, on June 14 acquired the Coppertone Sales Corp. of Miami and its manufacturing affiliate for Plough Inc. In a special meeting the Plough board of directors ratified an agreement to exchange 77,682 shares of Plough common stock for all outstanding capital stock of Coppertone and Douglas Laboratories Corp., manufacturing affiliate. Plough Inc. radio stations are: WCAO Baltimore, WCOP Boston, WJJD Chicago and WMPS Memphis. Westinghouse Appoints Santangelo To Publicity, Special Events Post MICHAEL R. SANTANGELO will join Westinghouse Broadcasting Co. July 1 in the new post of coordinator of publicity and special events, WBC President Donald H. McGannon announced last week. Mr. Santangelo currently is public relations account executive with General Public Relations Inc., a subsidiary of Benton & Bowles. In his new duties he will serve as coordinator between various WBC departments, WBC stations and Ketchum, Mcleod & Grove, WBC's advertising and public relations agency. Before joining Benton & Bowles and GPRI after a period of army service, he was with Motion Pictures for Television. REPRESENTATIVE APPOINTMENTS KLFY-TV Lafayette, La., appoints Young Tv Corp., N. Y. WRKE Roanoke, Va., appoints Simmons Assoc. Inc., N. Y. KWLK Longview, Wash., appoints EverettMcKinney Inc. KSJO San Jose appoints Simmons Assoc., N. Y. and Chicago. WHAV Haverhill, Mass., appoints Kettell Carter, Boston, for New England area. WCME Brunswick, Me., appoints Nona Kirby Co.. Boston, as New England representative. KMAC San Antonio, Tex., and KISS-FM San Antonio, appoint Broadcast Time Sales, N. Y. WAGR Lumberton, N. C, appoints William G. Rambeau Co. KOBY San Francisco appoints Edward Petry & Co. STATION SHORTS Crosley Bcstg. Corp., Cincinnati, has moved its eastern sales office in New York from old quarters on Fifth Ave. to Rockefeller Center, 3 E. 54th St. Telephone: Plaza 1-5353. WEBB Baltimore moved its offices and studios to WEBB Broadcast Centre, 3113 W. North Ave. WEBB also is increasing its power from 1 kw to 5 kw. WHTN-TV Huntington, W. Va., now telecasting on 316 kw from new l,000-ft.-tower. WISN-AM-TV Milwaukee moves its business offices to new $1.25 million Communications Center at 19th and Wells Sts. KCMO-TV Kansas City premiered local live color telecasting June 3. KXOA Sacramento, Calif., will drop its Don Lee Network affiliation, effective July 1. KVEC-TV San Luis Obispo, Calif., has added NBC network affiliation to CBS and ABC programming. WMFD (TV) Wilmington, N. C, increased its power from 32 kw to 100 kw June 1. Page 90 • June 24, 1957 Broadcasting • Telecasting