Broadcasting Telecasting (Jan-Mar 1957)

Page scan 0001219 from Broadcasting Telecasting

Record Details:

Title:
Broadcasting Telecasting
Date:
Jan-Mar 1957
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting
Leaf #:
0001219
Language:
English
Subjects:
radio and television periodical, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Date Added:
June 13, 2024
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WGR, Transcontinent Merger Hinges on Vote STOCKHOLDERS of WGR Corp., licensee of WGR-AM-TV Buffalo, N. Y., and Transcontinent Television Corp., owner of WROC-TV Rochester, N. Y., and 50% of WSVA-AM-TV Harrisonburg, Va., will vote March 25 on a plan for the merger of the companies. The merger envisages the exchange of 18 shares of Transcontinent stock for each share of WGR stock. Principals of WGR are George Goodyear, chairman-president; J. Eugene McMahon, Arthur Victor Jr., William A. Lutz, Seymour H. Knox II, Seymour H. Knox III, J. Fred Schoellkopf IV and Paul A. Schoellkopf Jr. The latter three also are directors of Transcontinent. Principals of Transcontinent, in addition to the WGR directors are David C. Moore, H. W. Chamberlain, David G. Forman, Arthur Heimbach, Paul Renshaw, and Preston L. Wright Jr. Messrs. Chamberlain, Heimbach and Renshaw are executives of General Railway Signal Co., which owns 50% of Transcontinent. WPTV (TV) Staffers Named; Blair Tv Appointed as Reps THE completed staff of WPTV (TV) West Palm Beach, Fla., has been announced by John H. Phipps Broadcasting Stations. Sale of the ch. 5 facility (formerly WJNO-TV) to the Phipps firm was approved by the FCC last fall. General manager of WPTV is Stephen P. Willis. Department heads are W. L. Woods, national sales manager; Robert F. Carris, program director; Gino Ricciardelli, chief engineer, and W. A. Snowden, director of engineering. L. Herschel Graves is managing director of the Phipps group (WTAL Tallahassee, WTYS Marianna, both Fla.; WKTG Thomasville, Ga.-WCTV (TV) Tallahassee-Thomasville and (WPTV). WPTV has appointed Blair Television Assoc. national sales representative and Harry E. Cummings for the Southeast. Local Color Now on WBRE-TV LOCAL live color made its debut on WBRE-TV Wilkes-Barre, Pa., last Monday with the opening of a "Color Week." The inaugural was held next door to WBRETV studios at Fowler, Dick & Walker department store, which has been originating live telecasts for almost a year. Local color shows originated hourly in the store and could be seen on color sets on every floor. In addition to the Fowler, Dick & Walker program, At Home in the Little White House (local cut-in on the daily NBC-TV Home show), fashion shows, houseware demonstrations and regular WBRE-TV features were telecast in color from the store. WBRE-TV is adding at least six hours of local live and film color weekly to its network color schedule. Katz to Shift Missouri Office From Kansas City to St. Louis THE Katz Agency, national station and media representative firm, last week announced the transfer of its Missouri office from Kansas City to St. Louis effective April 15. The St. Louis office will be managed by Alan Axtell, currently of the Katz Chicago office. At the outset it will be staffed by five men whose work will be specialized by media. In addition to Axtell, there will be television and radio specialists to be named in the near future. WABC-TV Sets Up Department CREATION of a department of sales development and research was announced last week by Robert L. Stone, vice president in charge of WABC-TV New York. John Curtis has been named director of the new local service. Mr. Curtis transfers from WABD (TV) New York, where he was a sales representative. From 1953 to 1956 he was with ABC-TV as researcher and presentation writer in television sales development. MR. AXTELL WAKR i s^^^His te n e r s HOOPER RADIO AUDIENCE INDEX Share of Radio Audience — Akron City Zone — Nov. Dec. 7956 MORNING (7AM-12 NOON) Monday thru Friday WAKR 46.0 ■ Station "A" 2.4 AFTERNOON (12 NOON TO 6 PM) Monday thru Friday WAKR 43.2 ■ Station "A" 3.8 NIGHT (6 PM -10:30 PM) Monday thru Friday WAKR 57.3 ■ Station "A" 10.2 Station "B" 16.4 Station "B" 14.6 Station "B" 17.2 Station "C" 27.1 Station "C" 29.2 Station "C" —* ■ Station "D" 3.0 ■ Station "D" 1 .7 ■ Station "D" . 4.2 Station "E" 2.7 Station "E" 8.8 Station "E" * ■ Cleveland Stations with primary service in Akron * Off the air NIELSEN NCS AND PULSE ALSO AGREE THAT WAKR IS A DECIDED FIRST. Represented Nationally by BURKES TUART Company, Inc. • NEW YORK • CHICAGO • DETROIT • LOS ANGELES • SAN FRANCISCO WAKR TV • WAKR RADIO RADIO-TELEVISION CENTER 853 Copley Road Akron 20, Ohio Broadcasting • Telecasting March 11, 1957 • Page 81