Broadcasting Telecasting (Jan-Mar 1957)

AN ACON DA . . . more than copper plays a hero's role in Television Where things made of iron and steel must fight off rust and corrosion, you'll find tiny amounts of cadmium playing a man-sized part. A few tenthousandths of an inch of cadmium plating is often adequate to guard the chassis of a TV set. Cadmium plating adds years of useful life, too, to components of other appliances and machines, to hardware used outdoors . . . Manufacturers like cadmium because it's often cheaper and faster to plate with than other metals and because it solders easily. There are other reasons why this friendly metal is in big demand. Cadmium alloys make superior high-speed bearings for cars, boats, planes. It's the base of the finest pigments of yellow, red, and orange for use in paints and ceramics. Cadmium is found in ores mined chiefly for zinc and lead, and Anaconda is a leading producer of these major metals. Because of this, and because of skills developed by Anaconda in extracting it, Anaconda is also a leading source of cadmium. Of the 9.5 million pounds refined in the United States in 1955, Anaconda produced 17%. In fact, Anaconda offers industry the world's most extensive line of metals and metal products in the whole non-ferrous field. Anaconda and its manufacturing subsidiaries are leaders, too, in helping industry find ways to use these products with greater efficiency and profit. 66286A The AnacondA Company The American Brass Company Anaconda Wire & Cable Company Andes Copper Mining Company Chile Copper Company Greene Cananea Copper Company Anaconda Aluminum Company Anaconda Sales Company International Smelting and Refining Company ROADCASTING Telecasting March 11, 1957 • Page 97