Broadcasting Telecasting (Jan-Mar 1957)

IsYouit BEST BUY In The SCR ANTON MARKET vision was Playhouse 90 on CBS-TV; best daytime theatre is Matinee Theatre on NBC-TV, and best audience participation show is This Is Your Life, also NBC-TV, according to the HFPA. The video awards were presented by George Gobel. Bernstein Gets Radio-Tv Award TED BERNSTEIN Assoc. received the outstanding radio-tv advertising award of the League of Advertising Agencies at its awards dinner March 1 at the Plaza Hotel in New York. The Bernstein entry was an ABC-TV campaign on behalf of Frostex moth killer for Moth-Gas Inc. Script and story boards were by Ted Kaufmann, and the film was produced by Alexander Film Co. of Colorado Springs. Mass. UP Plans Radio Awards ESTABLISHMENT of the Tom Phillips Awards to be presented each year for the best radio news stories broadcast by Massachusetts radio and television stations was announced last week by the United Press Broadcasters Assn. of Massachusetts. The awards will honor Tom Phillips, veteran news director of WNEB Worcester, who died of a heart attack last Fall. AWARD SHORTS NBC commended by Chicago Federated Advertising Club for selecting WNBQ (TV) there as origination point for hour-long telecast, Club 60. Network cited for showing "advances in color television techniques" developed at WNBQ. WDOS Oneonta, N. Y., cited by Binghamton District Office of Social Security in recognition of its assistance in publicizing provisions of Social Security law. WDOS makes time available weekly for Social Security office to present series of programs. WHBQ-TV Memphis, Tenn., awarded certificate for "best locally-produced commercial program" by Adv. Club of Memphis for five-minute shoe fashion show. John Sanford Wise, account executive, "KRIZ Phoenix suggested a vacation at the Grand Canyon, but I decided I wanted a change." KRUX Phoenix, Ariz., received Distinguished Salesman's Award from Phoenix Sales Executives Club. WBCM Bay City, Mich., received "Citation of Merit" from Muscular Dystrophy Assoc. Station also awarded annual Junior Chamber of Commerce Appreciation award. Rev. Patrick C. Peyton, Albany, N. Y., received special American Legion award for his broadcast theme, "The Family That Prays Together Stays Together." James M. LeGate, manager WCKT (TV) Miami, awarded silver medallion by National Conference of Christians and Jews for "service to the cause of brotherhood." Mr. LeGate also cited by Fla. Region of Conference for his three years of service as chairman of the board for that region. WWVA Wheeling, W. Va., received four first place awards from Wheeling Adv. Club. Locally produced evening news show, hour long anniversary show, trade paper ad, and promotion brochure won awards. WDLA Walton, N. Y., commended by U. S. Dept. of Health, Welfare and Education for its series in cooperation with Social Security Administration. George Putman, KTTV (TV) Los Angeles newscaster, honored by L. A. alumnae of Phi Sigma Sigma national sorority, for his "outstanding service" to American Heart Assn. Jack Jackson, KCMO Kansas City, Mo., farm director, cited by Mo. Conservation Commission for service in "public education of wildlife and forestry conservation with farmers." Reidsville, N. C, received first annual Jefferson Standard Broadcasting Trophy, presented to city in North or South Carolina for outstanding campaign in annual United Fund drive. Jefferson Standard Broadcasting Co. operates WBT and WBTV (TV) in Charlotte, N. C, and WBTW (TV) in Florence, S. C. Alan Lipscort, 63, NBC comedy writer, honored as "the world's oldest living comedy writer" at testimonial dinner given by group of 70 writers, producers, directors and actors. Dinner was televised on Tonight. WNDU-TV South Bend, Ind., cited by U. S. Army Recruiting Service "in recognition of outstanding services" by aiding effort to secure enlistments for Regular Army. Ted Mack, emcee of Ted Mack and the Original Amateur Hour, cited by L. A. City Council for "bringing opportunities to hundreds to present their talents to a national audience." Bob Wills musical personality on KVOO Tulsa, Okla., honored for 23 years with station. Chart based on average Pulse ratings for 12 quarter hours . . . 6:00 to 9:00 AM . . . November, 1956 II W A B C D E all £ OTHERS J For 27 years, Scranton's fop salesman, Bill Pierce dominates the audience in eight Pennsylvania counties served by WEJL. fift&MEEKER SCRANTON, y/EJL g=» I Sire jkraittmi Sinus VWT\ MILESTONES for April BMPs series of program continuities spotlights the important events on the American scene. April's release features five complete half-hour shows — smooth, well-written scripts ready for immediate use. "APRIL FOOL'S DAY" April 1, 1957 "STRICTLY ABOUT THE BIRDS" (Bird Day) April 13, 1957 "EASTER IS FOR ALL OF US" (Easter Sunday) April 21, 1957 "TEXAS WINS ITS STAR" (Battle of San Jacinto — 1836) April 21, 1957 "FATHER OF THE WIRELESS" Guglielmo Marconi Born: April 25, 1874 "Milestones" is available for commercial sponsorship — see your local stations for details. BROADCAST MUSIC, INC. 589 FIFTH AVE., NEW YORK 17, N.Y. NEW YORK • CHICAGO • HOLLYWOOD • TORONTO • MONTREAL Broadcasting • Telecasting March 11, 1957 • Page 101