Broadcasting Telecasting (Jan-Mar 1957)
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FILM
Universal Tv Release Under Consideration
UNIVERSAL Pictures Co. is exploring the possibility of making its pre1948 library of feature films available to television but "will never sell the library outright," Milton R. Rackmil, Universal president, told the company's annual meeting of stockholders, last
week.
Mr. Rackmil explained that "whatever arrangement we make will be on a lease basis." The library is said to contain more than 500 feature films. A spokesman later reported that "responsible principals" of various tv stations and film distributors have obtained copies of titles of the films but discussions have never reached the point where
the films were screened.
Univeral and Paramount Pictures are the only remaining Hollywood production studios which have held out in distribution of their pre-1948 films to tv. Paramount officials recently indicated they are waiting for an offer substantial enough to make television release worth their consideration [B«T, March 4].
THE 10 TOP FILMS IN 10 MAJOR MARKETS
AS RATED BY ARB IN FEBRUARY
FROM the monthly audience surveys of American Research Bureau, B*T each month lists the 10 top rated syndicated film programs in 10 major markets, selected to represent all parts of the country with various degrees of competition. Despite all precautions, occasional errors will occur in these tables, due to use of the same program name for both a syndicated and a network series and the practice of some stations of substituting local titles (such as [advertiser] Theatre) for real program names.
NEW YORK seven-station market
SEATTLE-TACOMA four-station market
Rank Program Distr.
1. Highway Patrol (Ziv)
2. Whirlybirds (CBS Film) . 3. Popeye (AAP)
3. Science Fiction (Ziv)
5. Looney Tunes (Guild)
6. Death Valley Days (McC-E)
7. Abbott & Costello (MCA-TV)
8. Guy Lombardo (MCA-TV)
9. Soldiers of Fort. (MCA-TV) 10. Sheena (ABC Film)
Day &
Mon.
Thurs.
M-F
Sat.
Sun.
Fri.
M-Sat.
Wed.
Sat.
Thurs.
Sun.
Sat.
Time
Sta.
Rating
Rank Program
7:00
WRCA-TV
16.6
7:30
WP1X
13.4
6:00
WPIX
12.8
5:30
4:30
7:00
WRCA-TV
12.8
6:30
WABD
10.5
7:00
WRCA-TV
9.5
7:00
WPIX
9.4
7:00
WRCA-TV
8:7
6:00
WPIX
8.5
6:30
WPIX
8.4
Distr.
(Ziv)
1. Highway Patrol
2. Life of Riley (NBC Film)
3. Search For Aduent.(Bagnall)
4. Sheriff of Cochise (NTA)
5. Annie Oakley (CBS Film)
6. Soldiers of Fort. (MCA-TV)
7. Superman (Flamingo)
8. Last of Mohicans (TPA) 8. Wild Bill Hickok (Flamingo)
10. Long John Silver (CBS Film)
Day & Time
Sta. Rating
Thurs.
7:00
KOMO-TV
37.6
Thurs.
7:30
KING-TV
35.3
Sat.
7:00
KING-TV
32.7
Mon.
7:00
KING-TV
30.5
Fri.
6:00
KING-TV
26.6
Mon.
6:00
KING-TV
25.1
Tues.
6:00
KING-TV
24.3
Wed.
6:00
KING-TV
23.7
Thurs.
6:00
KING-TV
23.7
Sat.
5:30
KING-TV
23.4
LOS ANGELES seven-station market
CLEVELAND three-station market
Rank Program 1. Life of Riley
Distr.
(NBC Film)
2. San Fran. Beat (CBS Film)
3. Search For Adven. (Bagnall)
4. Science Fiction (Ziv)
5. Frontier (NBC Film)
6. Mr. D. A. (Ziv)
7. Highway Patrol (Ziv)
8. B?-at>e Eagle (CBS Film)
9. Annie Oakley (CBS Film) 10. Popeye (AAP)
Day &
Mon.
Sat.
Thurs.
Mon.
Sat.
Sat.
Mon.
Thurs.
Thurs.
M-F
Time
8:30 9:30 7:00 8:00 7:00 9:00 9:00 6:30 6:00 7:00
Sta. Rating
KTTV 21.6
KTTV 16.8
KCOP 16.6
KTTV 15.7
KRCA-TV 15.4
KTTV 14.9
KTTV 14.1
KNXT 13.0
KABC-TV 12.7
KTLA 11.9
Rank Program Distr.
1. Highway Patrol (Ziv)
2. Soldiers of Fort. (MCA-TV) Sheriff of Cochise (NTA)
4. Range Rider
5. Frontier
6. Annie Oakley
7. Crunch & Des
8. Sheena
9. Science Fiction 10. Kit Carson
(CBS Film) (NBC Film) (CBS Film) (NBC Film) (ABC Film) (Ziv) (MCA-TV)
Day & Time
Sta. Rating
Tues.
10:30
WJW-TV
29.7
Thurs.
7:00
KYW-TV
24.4
Sun.
10:30
KYW-TV
23.0
WEWS
22.3
Sat.
10:30
WJW-TV
20.5
Sat.
6:30
WJW-TV
19.5
Wed.
7:00
KYW-TV
18.5
Wed.
6:00
KYW-TV
18.0
Tues.
7:00
KYW-TV
17.9
Sun.
6:00
WEWS
17.7
CHICAGO four-station market
ATLANTA three-station market
Rank Program Distr. Day & Time
1. State Trooper (MCA-TV) Wed. 9:30
2. Superman (Flamingo) Fri. 6:00
3. Highway Patrol (Ziv) Fri. 8:00
4. Sheriff of Cochise (NTA) Fri. 7:30
5. Studio 57 (MCA-TV) Mon. 9:30
6. San Fran. Beat (CBS Film) Tues. 9:00 7 .City Detective (MCA-TV) Fri. 9:30 8. Life of Riley (NBC Film) Sat. 6:00 8. Annie Oakley (CBS Film) Sat. 5:30
10. Secret Journal (MCA-TV) Sat. 10:00
Sta. WNBQ
Rating
15.5 14.8 14.0 13.8 13.5 12.9 12.5 12.3
WGN-TV WGN-TV WNBQ WBKB WGN-TV WGN-TV WNBQ WBBM-TV 12.3 WNBQ 11.9
Rank Program Distr. Day & Time Sta. Rating
1. Badge 714 (NBC Film) Mon. 7:00 WSB-TV 26.9
2. Superman (Flamingo) Wed. 7:00 WSB-TV 23.8 2. Highway Patrol (Ziv) Fri. 7:30 WAGA-TV 23.8
4. State Trooper (MCA-TV) Fri. 7:00 WAGA-TV 21.9
5. Science Fiction (Ziv) Tues. 7:00 WAGA-TV 20.4
6. City Detective (MCA-TV) Wed. 6:30 WLWA 17.9
7. Amos 'n' Andy (CBS Film) Thurs. 7:00 WAGA-TV 16.5
8. Soldiers of Fort. (MCA-TV) Sat. 6:00 WAGA-TV 16.2
9. Buffalo Bill, Jr. (CBS Film) Wed. 6:00 WLWA 15.6 10. Annie Oakley (CBS Film) Mon. 6:00 WLWA 14.5
WASHINGTON four-station market
COLUMBUS three-station market
Rank Program Distr. Day & Time
1. Highway Patrol (Ziv) Sat. 7:00
2. Soldiers of Fort. (MCA-TV) Mon. 7:00
3. Ramar (TPA) Wed. 7:00
4. Jungle Jim (Screen Gems) Wed. 6:00
5. Annie Oakley (CBS Film) Fri. 7:00
6. Superman (Flamingo) Tues. 7:00
7. Brave Eagle (CBS Film) Fri. 6:00
8. Celeb. Playhouse (Scr. Gems) Tues. 10:30
9. Wild Bill Hickok (Flamingo) Thurs. 7:00 10. Buffalo Bill, Jr. (CBS Film) Thurs. 6:00 10. Science Fiction (Ziv) Sun. 6:00
Sta. Rating WTOP-TV 21.9 WTOP-TV 18.7 WTOP-TV 17.5 WMAL-TV 17.1 WTOP-TV 16.6 WRC-TV 16.5 WMAL-TV 16.3 WTOP-TV 15.6 WRC-TV 15.3 WMAL-TV 14.9 WMAL-TV 14.9
Rank Program Distr. Day & Time Sta. Rating
1. Highway Patrol (Ziv) Tues 10:30 WBNS-TV 31.1
2. Death Valley (McC-E) Sun. 9:30 WBNS-TV 30.3
3. Sheriff of Cochise (NTA) Thurs. 7:30 WBNS-TV 28.5
4. Soldiers of Fort. (MCA-TV) Wed. 6:30 WBNS-TV 21.1
5. Public Defender (Interstate) Mon. 6:30 WBNS-TV 19.4
6. Frontier Doctor (H-TV) Fri. 7:00 WTVN-TV 17.6
7. China Smith (NTA) Wed. 7:00 WTVN-TV 15.9
8. Dr. Christian (Ziv) Sun. 6:30 WBNS-TV 15.3
9. Superman (Flamingo) Wed. 6:00 WBNS-TV 15.2 10. Hopalong Cass. (NBC Film) Mon. 7:00 WTVN-TV 14.3
MINNEAPOLIS-ST. PAUL four-station market
Rank Program Distr. Day & Time Sta. Rating
1. Wild Bill Hickok (Flamingo) Sat. 5:30 WCCO-TV 18.0
2. State Trooper (MCA-TV) Tues. 9:30 KSTP-TV 17.5
3. Search For Adven. (Bagnall) Mon. 9:30 WTCN-TV 16.9
4. Studio 57 (MCA-TV) Wed. 9:30 KSTP-TV 14.8
5. Buffalo Bill, Jr. (CBS Film) Sat. 11:30 WCCO-TV 14.1
a.m.
6. Annie Oakley (CBS Film) Sat. 5:00 WCCO-TV
7. Sheriff of Cochise (NTA) Sat. 9:30 WCCO-TV
8. Stage 7 (TPA) Mon. 9:30 KSTP-TV
9. Superman (Flamingo) Sun. 4:30 WCCO-TV 10. Life of Riley (NBC Film) Sun. 6:00 KSTP-TV
13.7 12.3 11.5 10.6 10.2
BOSTON two-station market
Rank Program
1. Waterfront
Distr. Day & Time Sta. Rating
(MCA-TV) Sun. 7:00 WNAC-TV 31.6
2. I Led 3 Lives (Ziv) Wed. 7:30 WNAC-TV 24.3
3. Monte Cristo (TPA) Tues. 8:30 WNAC-TV 23.5 3. Sheriff of Cochise (NTA) Sun. 6:00 WNAC-TV 23.5 5. Highway Patrol (Ziv) Wed. 10:30 WBZ-TV 23.0 5. Superman (Flamingo) Fri. 6:30 WNAC-TV 23.0
7. Annie Oakley (CBS Film) Sun. 5:00 WNAC-TV 22.6
8. State Trooper (MCA-TV) Sun. 10:30 WNAC-TV 21.5
9. Studio 57 (MCA-TV) Tues. 10:30 WBZ-TV 20.4 10. Frontier (NBC Film) Fri. 10:30 WNAC-TV 17.3
Page 46 • March 18, 1957
Broadcasting • Telecasting