Broadcasting Telecasting (Jan-Mar 1957)

Record Details:

Title:
Broadcasting Telecasting
Date:
Jan-Mar 1957
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting
Leaf #:
0001303
Language:
English
Subjects:
radio and television periodical, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Date Added:
March 21, 2024
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WHO'S ON TOP? LET'S SET THE RECORD STRAIGHT! On December 15th, 1956, in Chicago (over WBBM-TV) MGM's "HONKY-TONK" scored an average TRENDEX rating of 42.4 In last week's issue of Broadcasting •Telecasting another TV distibutor of feature films boasted that one of its features was Chicago's top-rated movie for December with a 31.6 A.R.B. However, in all fairness we must point out that at the time the regular monthly A.R.B. diary survey was taken in Chicago, the MGM features had not yet hit the air . . . and so their relative audience strength was not measured by A.R.B. in December. But in January, the regular A.R.B. diary reports gave MGM's "THIRTY SECONDS OVER TOKYO" an average rating of 43.2 higher than any other feature programmed in Chicago either for December or January. We've said it before . . . and we say it again : you just can't beat those fabulous Metro ratings . .. . anywhere! WHEN THE LION ROARS ... THE RATINGJSOARS! MGM A SERVICE OF LOEWS INCORPORATED Richard A. Harper, General Sales Mgr. 701 7th Ave., N. Y. C. 36 • JUdson 2-2000 Broadcasting • Telecasting March 18, 1957 • Page 47