Broadcasting Telecasting (Jan-Mar 1957)

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TRADE ASSNS. OREGON I 90tb SEE WEED TELEVISION PACIFIC N.W. MOORE 8c ASSOC. drew up a standard film contract form now in wide use. Another convention session of interest to the film segment of the industry will be the Tuesday afternoon discussion of NARTB's Tv Code. Earlier this year members of the Alliance of Tv Film Producers were admitted to the code structure as associates. The Tuesday afternoon program includes a tv station organization panel directed by Charles H. Tower, NARTB employe-employer relations manager. Panelists include Samuel L. H. Burk, National Assn. of Manufacturers; Donald R. Booz, Jewel Tea Co.; L. H. Rogers II, WSAZ-TV Huntington, W. Va., and John S. Hayes, WTOP-TV Washington. Gen. Alfred M. Gruenther, president of the American Red Cross and former Supreme Allied Commander in Europe, will deliver the opening address of the Management Conference April 9. He will speak prior to presentation of NARTB's 1957 keynote award for distinguished service to broadcasting. Recipient of this award in absentia will be former President Herbert Hoover. GEN. GRUENTHER MR. BOOTH Arch N. Booth, executive vice president of the U. S. Chamber of Commerce, world's largest business organization, will address the April 11 luncheon on the subject, "People, Product and Progress: 1975." Pre-registration for the convention events will be $25 for the Management Conference, including three luncheons; $25 for the Engineering Conference, also including three luncheons; $6.50 for the Monday engineering reception and luncheon; $5 for nonmember tv station delegates attending the Thursday morning music meeting, only event open to non-members. Fellows Urges Sales Push To Safeguard Prosperity "THE biggest sales push in history" must be made in the next few months if a depressed economy is to be avoided, NARTB President Harold E. Fellows said Wednesday in an address to the Hampton Roads (Va.) Sales Executives Club. He charged American salesmen with the responsibility of protecting prosperity now and for many years to come. Mr. Fellows predicted the gross national product will increase about 50% by 1965 and that population will exceed 180 million. "Here is a lot of product for a vast and dynamic market," he said, adding, "What this country needs is not a five-cent cigar but salesmen who can sell them at two-fora-quarter." 'OLD TIMERS' PLEA RADIO'S Old Timers' industry organization comprising electronics veterans of at least 20 years service, has sent out an S. O. S. for the identity of its past presidents. The group is seeking lost records which would enable its present officers to learn the names of presidents in the organization's early days. Sam Poncher, Newark Electric Co. and Old Timers' president-treasurer, asks members with unfailing memories to contact him before the club's annual reception-meeting prior to the electronics parts show at the Conrad Hilton in Chicago next May. A ceremony is planned for the past presidents. Alabama Assn. Meet to Discuss Ways of Building Radio Sales WAYS to build radio sales will provide the theme for the Alabama Broadcasters Assn. at the annual spring convention to be held Friday-Saturday in the Dinkler-Tutwiler Hotel, Birmingham. Julian C. Smith, WAGF Dothan, will preside. Speakers include A. D. Willard Jr., WGAC Augusta, Ga.; Clarke Brown, of Clarke Brown Co., station representatives; Gaines Kelley, WFMY-TV Greensboro, N. C; J. Bert Smith, Southern Bell Telephone & Telegraph Co.; Aubrey Williams, of Aubrey Williams Adv. Agency, New Orleans; John W. Jacobs Jr., WDUN Gainesville, Ga., and Milton Paule, National Research Bureau. Among those taking part in program events will be Charles Coleman. Avery-Knodel, Atlanta; Ralph Howard, WHEP Foley, Ala.; John L. Slatton, WJBB Haleyville, Ala; J. Dige Bishop, WCTA Andalusia, Ala.; William S. Baskerville Jr., WKRG Mobile, Ala.; James W. Whatley, WRFS Alexander City, Ala.; W. W. Hunt, WCOV Montgomery; Ralph Allgood, WRMA Montgomery, and Jack Weldon, Associated Press. New officers will be elected. Frank D. Benson, WALA Mobile, is program chairman and William O. Mogge, WAPI Birmingham, is in charge of arrangements. NARTB Board to Receive Ideas On Radio Symbol from Committee A SERIES of visual and aural symbols to be used by radio stations adhering to the NARTB Standards of Good Practice will be submitted to the NARTB Radio Board, which meets June 20 in Washington. A special committtee that has studied the use of symbols is headed by Worth Kramer, WJR Detroit. Serving on the committee, which met March 8 at NARTB Washington headquarters, are these members in addition to Mr. Kramer: Frank Gaither, WSB Atlanta, who replaced Walter E. Wagstaff, now of KGW-TV Portland, Ore.; Carleton Brown, WTVL Waterville, Me., and Cliff Gill, KBIG Avalon, Calif. John F. Meagher, NARTB radio vice president, meets with the committee. Page 90 * March 18, 1957 Broadcasting • Telecasting