Broadcasting Telecasting (Jan-Mar 1957)

UP IN THE AIR goes KUGN Eugene, Ore., to give a broadcast from its mobile unit during the Willamette Valley Logging weekend conference. Some of the segments done by the team of Tim Metcalf and John Tasnady were produced on NBC's Monitor. The mobile unit is riding an electric log stacker capable of hoisting 25 tons 30 feet. STATIONS Morton Sidley Named Gen. Mgr. of KLAC MORTON SIDLEY. former general sales manager of KFWB Los Angeles has been named general manager of KLAC Los Angeles effective April I. In announcing the appointment, KLAC President Mortimer Hall said that Mr. Sidley will "function as general manager of KLAC and eventually take the reins as general manager of future stations we expect MR. SIDLEY to acquire". KLAC has appealed for an fm station in Los Angeles and is seeking other stations in the west. Mr. Sidley started in radio as a salesman for KSFO San Francisco in 1941 and the following year became sales manager of that station. In 1945 he joined the Lincoln Dellar stations, KXOA Sacramento, KXOB Stockton, KXOL Enchino, all Calif., as sales manager and in 1953 moved to KFWB. where he stayed until the station's sale to Crowell-Collier Publishing Co. Mr. Sidley's $600,000-plus suit against KFWB and Crowell-Collier for breach of contract is awaiting hearing by the Los Angeles Superior Court [B»T. Jan. 28]. KDKA-TV Announcement Sparks Drive to Aid Injured Athlete A SINGLE announcement by Carl Ide, KDKA-TV Pittsburgh newscaster, has started a nationwide fund-raising drive to finance treatment for a football player who has been unconscious for six months. When Mr. Ide broadcast a news item about the youth, who has been in a coma since September, contributions started to flow though no appeal for funds had been made. The injured youth is Dick Kadis, 21, of Cleveland, Geneva College (Pa.) football player who was hurt in a game with Waynesburg College, at Waynesburg, Pa. Mr. Ide appeared on the Colgate Palmolive Strike It Rich program, CBS-TV, Wednesday, Thursday and Friday mornings. He appeared in place of the boy's parents, who preferred not to make a public appearance. Mr. Ide is donating his Strike It Rich winnings to the fund for treatment, which already has cost the Kadis famliy $50,000. The "Heart Line" contributions on the CBS-TV program were coming in quantity but had not been tabulated at the weekend. Westinghouse Broadcasting Co. is paying Mr. Ide's expenses as well as compensating him for income lost while in New York for the network programs. Fund-raising campaigns have been started voluntarily by luncheon clubs, basketball teams, youth organizations and other groups over a wide area. The Kadis family had sold their house and automobile last fall when early treatment and hospitalization quickly ran up a $30,000 bill. Nationally known neurosurgeons have been consulted, with fear the youth may be handicapped if he ever comes out of the coma. KDKA-TV is planning a "Carl Ide Day" in the near future. Bid by Rea to Buy KUDU Specifies $162,500 Price APPLICATION for transfer of KUDU Ventura, calif., 1 kw station on 1590 kc, from Voice of Ventura whose principal stockholder is William H. Haupt, to a group headed by William Rea Jr., former owner of CKNW New Westminister, B. C, for $162,500 is now being prepared for submission to the FCC, it was announced last week. In addition to the FCC, this transfer must also be approved by the U. S. District Court in Los Angeles, which for some years has had jurisdiction over KUDU affairs under Chapter 10 of the Federal Bankruptcy Law. Mr. Rea is also an officer in Channel City Tv Corp.. applicant for ch. 12 in Santa Barbara. WOR-TV, Dodgers Together Again FOR the eighth straight season WOR-TV New York will cover games of the Brooklyn Dodgers, according to an announcement by Gordon Gray, executive vice president and general manager of the station. WORTV will present a total of 103 games during the 1957 season including 77 home games, 25 road contests and one exhibition meet. Sponsors will be the F. & M. Schaefer Brewing Co., for the eighth year, and American Tobacco Co. for the sixth season. BBDO is the agency. The announcing team will consist of Vince Scully, Al Heifer and Jerry Doggett. Three Broadcasters Buy WLDL SALE of WLDL LaCrosse, Wis., for $35,000 to a group of three broadcasters was announced last week, subject to FCC confirmation. Buyers are Joe Rohrer, former general manager of KIOA Des Moines; Jean Gitz, KIOA treasurer, and Roy Phillippe, one-time owner of WLDL when call letters were WLCX. Seller of the station is L. D. Lyons. Broker was Hamilton, Stubblefield, Twining & Assoc. WLDL operates on 1490 kc with 250 w. PLANNING details of a new hour-long live bowling show sponsored by Pearl Brewing Co. over KENS-TV San Antonio and originating from the station's own alleys in the basement are (1 to r) Wayne Kearl, KENS-TV commercial manager; Albert D. Johnson, general manager of KENS-AM-TV; Datus Proper, vice president and general manager of Pearl Brewing; Louis Pitluck, account executive, Pitluck Adv. Agency, which handles business for the beer company, and Dick Dickerson, account executive with KENS-TV. Entitled San Antonio Bowling, the new show is telecast each Saturday afternoon and features the top San Antonio area bowlers in double matches in a three-game series. A total of 350 spectators can be seated in the station's basement for the matches. Page 94 • March 18, 1957 Broadcasting • Telecasting