Broadcasting Telecasting (Jan-Mar 1957)

Record Details:

Title:
Broadcasting Telecasting
Date:
Jan-Mar 1957
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting
Leaf #:
0001351
Language:
English
Subjects:
radio and television periodical, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Date Added:
March 21, 2024
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MR. LUDY Stauffer Promotes Two In Radio, Tv Holdings BEN LUDY, general manager of WIBWAM-TV Topeka, Kan., last week was appointed national advertising sales director for Capper-Stauffer Publications, which owns the Topeka outlet and three other radio stations. In making the a n n ouncement, Oscar S. Stauffer, president of the publishing firm, named Thad Sandstrom to replace Mr. Ludy as general manager of WIBW-AM-TV. Mr. Sandstrom has managed KSEK Pittsburg, Kan., one of the Stauffer properties. Both appointments are effective April 1, Mr. Stauffer said. Mr. Ludy, who will headquarter in Chicago, will direct national advertising sales for the Topeka station; KSEK Pittsburg; KSOK Arkansas City, Kan., and KGFF Shawnee, Okla. WIBW-AM-TV is licensed to Topeka Broadcasting Assn., owned by Stauffer Publications, and KSOK to KSOK Broadcasting Co., also Stauffer-owned. KGFF is licensed to KGFF Broadcasting Co., with Stauffer holding controlling interest (94% ) in the property. Licensee for KSEK is KSEK Brodadcasting Co., controlled by the publishing firm. WWRI Opens Subsidiary Studio WWRI West Warwick, R. Jr., has opened its first subsidiary studio in nearby East Greenwich and has completed equipping a new mobile unit for broadcasting spot news and sports in Central Rhode Island. Located at 319 Main St., the East Greenwich studio broadcasts daily, morning and afternoon, as an adjunct to regular broadcasting activities. 'HEAVY' QUESTIONS FOR THOSE worried about overweight, the word in Buffalo, N. Y., was Call the Doctor on WBEN-TV. Some 17,670 persons — mostly women— attempted to do just that when four physicians and another scientist appeared on Call the Doctor — a special hour-long program — to answer questions on the "dangers of obesity." A total of 580 callers succeeded in reaching the heavily manned switchboard at WBEN-TV studios during the hour, but only 32 questions could be answered on the program, which was transmitted by closed coaxial cable and microwave from the station to NBC in New York. Sponsor — Smith, Kline & French Laboratories — plans to use a kinescope made by NBC as a "pilot" for presenting the program in other cities. On the WBEN-TV presentation Feb. 26, Dr. Joseph Shister of the University of Buffalo's public relations department and moderator of the University's weekly Medical Round-table and Modern Medicine programs, posed questions to the four M.D.'s and one Ph.D. as fast as they could be answered. The five panelists are veterans of the University's two regular shows on WBEN-AM and WBEN-TV. KRKD Signs Consumer Panel KRKD Los Angeles has entered into an exclusive radio affiliation with the Continuing Consumer Panel of Research similar to that of KTLA (TV) Los Angeles for television [B«T, Feb. 25]. KRKD plans to use CCPR members to test and report on new products, Jack Feldmann, general manager of the station, told B*T, with favorable reports used to help secure shelf space for them in retail food stores as part of KRKD's merchandising service. ARRANGING for daily 15-minute newscasts on KFH-AM-FM Wichita, Kan., with station officials are executives of the Wichita branch of Standard Oil Co. At the signing (1 to r) : George Doyle, KFH news director who will handle the broadcasts; Thomas P. Bashaw, station manager; C. C. Smith, manager of the Standard Oil Co. branch; John N. Merrell, KFH sales manager, and E. E. Evans, advertising and public relations man for Standard Oil. ILLINOIS' 2nd BIG MARKET PIMIUOUI * *OId Indian word for Peoria area meaning "land of plenty." TOP SHOWS! TOP POWER1TOP TOWER. to? COVERAGE' Only Chicago tops Metropolitan Peoria in population, income and retail sales. PEORIA"SetslnUse"TOP 19 MAJOR TV MARKETS • 28.1 Avg. (7 AM-Midnight) • 47.6 Avg. (5 PM-Midnight) • Higher than 19 of the top major TV markets (compiled from ARB 11/56) ONLY WTVH DOMINATES WITH CBS-ABC: • 14 of the top 20 shows • 151 of 196 evening Va hours (ARB 11/56) • covers 18 rich counties EDW. PETRY & CO. NATIONAL REPS. affiliated with Peoria Journal Star Channel 19 PEORIA, ILLINOIS Broadcasting • Telecasting March 18, 1957 • Page 95