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'TIME77 WILL TELL
IF THE NATION'S CRIPPLED CHILDREN
WILL GET THEIR CHANCE THROUGH EASTER SEALS
They'll need your "help to sell'-March 15 to April 21, 1957
★ A star-studded array of outstanding talent is cooperating ★ Available free for local and network television and radio use
1957 Teleparade of Stars
ic Nat "King" Cole * Jo Stafford * Patrice Munsel * Patricia Morison * Hildegarde * Liberace *
* George Burns and Gracie Allen * Ray Anthony it Gene Nelson * Barry Sullivan ir
~k Paul Weston and His Orchestra ~k A packed 29:20 minutes of solid entertainment! For TV For Radio
Dramatic, heartwarming Spots showing crippled children and Easter Seals at work ... a message from Ivy Baker Priest, Treasurer of the United States and National Easter Seal chairman ... 20 and 45 second cartoon featurettes . . . other special star spots . . . slides . . . posters . . . flip cards . . . ideas for a hundred local uses in a big TV kit.
Quarter hour transcriptions feature Steve Allen, Perry Como, Bing Crosby and Parti Page . . . also Milton Cross introducing the Chicago Symphony Orchestra . . . Deejay interviews with Teresa Brewer, Eddie Fisher, Julius La Rosa and Patti Page . . . song spots by Doris Day and Helen Traubel ... 24 other recorded spots by leaders in sports, religion, stage and screen.
REVIEW YOUR TIME SCHEDULE FOR A PLACE FOR CRIPPLED CHILDREN
For NETWORK use write
National Society for Crippled Children and Adults, Inc. 11 South La Salle Street Chicago 3, Illinois
For LOCAL use contact your state or local Easter Seal Society
now!
BROADCASTING
TELECASTING
THE BUSINESSWEEKLY OF RADIO AND TELEVISION
ROADCAST1NG • TELECASTING
March 18, 1957 • Page 105