Broadcasting Telecasting (Jan-Mar 1957)

Howard E. Stark rlOWAKU CONSOITANTS BROKERS -nd sTaTIoNS RADIO and TEhc.'1 EDUCATION BOOK PARADE America's Most Widely Listened-to Book Program In Current Release THESE BOOKS: "Eli Whitney and the Birth of American Technology" — Constance Green "This Hallowed Ground" — Bruce Catton "Boswell's London Journal" — Frederick A. Pottle, editor. "Kipling: A Selection of His Stories and Poems" — John Beecroft "Auntie Mame" — Patrick Dennis "I, Claudius" — Robert Graves "The Bridge of San Luis Rey" — Thornton Wilder "A Night To Remember" — Walter Lord "P. G. T. Beauregard: Napoleon in Gray" — T. Harry Williams "Grimm's Fairy Tales" — Jacob and Wilhelm Grimm THESE REVIEWERS: Nadyne Wythe Lush; Dore Schary; Robert Halsband; Lynn Montross; Rosalind Russell; Everett S. Allen; August Derleth; Kenneth M. Dodson; Harnett T. Kane; Phil Stong. BROADCAST MUSIC, INC. 589 FIFTH AVE., NEW YORK 17, N.Y. NEW YORK" • CHICAGO • HOLLYWOOD • TORONTO • MONTREAL ALL-AMERICAN VOICE GREATER CLEVELAND'S NUMBER 1 STATION SRS "Radio-Active" MBS radio's role in communications, human behavior as affected by radio, audience psychology, planning and promotion and operational research. Among speakers for the New York sessions are Melvin Goldberg, director of research, Westinghouse Broadcasting Corp.; Doris Corwith, NBC public service program director; George Kern, McCann-Erickson account executive, and Merl Galusha, manager, WGY Schenectady, N. Y. CBS Foundation to Award Fellowships Before May 1 EIGHT FELLOWSHIPS at Columbia U. provided by CBS Foundation Inc. will be awarded before May 1, the selecting committee has announced. The CBS fellowships allow a year of study at Columbia for promising persons working in the field of radio-tv news and public affairs. The eight fellows will be chosen from a total of 140 applications received before the March 1 deadline, the selecting committee said. Of the 140 applicants, from 35 states and the District of Columbia, 37 are college and university teachers or educational station personnel; 59 are non-CBS commercial station personnel and 44 are staff members of CBS Radio and Tv or of stations owned by CBS. Walker in Educational Forum FRED E. WALKER, manager of WTTM Trenton, N. J., has been selected by the New Jersey Education Assn. to represent air media in a statewide conference on public relations for schools and teachers. He will discuss use of radio and television by educators. The NJEA meeting will be held at Trenton State Teachers College, Saturday, March 23. Gross Endows Fellowship THE Julian Gross Advertising Fellowship, initially endowed at $6,000, has been announced by President Alan S. Wilson of Hillyer College, Hartford, Conn. Mr. Gross, president of the advertising agency bearing his name, was a principal in WNBC (TV) (formerly WKNB-TV) New Britain Conn., before it was sold to NBC. The fellowship was set up to defray expenses of lecturers and discussion leaders in special business administration programs at the college. Main objective of the program, Mr. Gross said, is to develop creative thinking in more effective use of advertising and public relations. Students 'Intern' at CBS News NINE students from the Columbia U. Graduate School of Journalism have been selected to serve one-week periods as "interns" with CBS News during the current spring session, it was announced jointly last week by Dean Edward W. Barrett of the Journalism School and John F. Day, CBS director of news. The arrangement, which began last Monday, provides that each of the nine students will spend a week with the CBS News television staff as it processes news from the moment an event occurs until it is broadcast. PROGRAMS & PROMOTIONS WMUR-TV Presents Mock Telecast WMUR-TV Manchester, N. H., presented a mock telecast for the 47th annual Chamber of Commerce dinner in that city last month. The auditorium, where the meeting was held, was plunged into darkness and a tv set lit up showing WMUR-TV News, Editor Tom Power. He gave a special salute to the Chamber of Commerce and its officers and used the same format as his nightly newscast. News film of the guests and speaker, Harold E. Fellows, NARTB president, were taken during the dinner and used a few minutes later for the mock telecast. Tv Viewers Can Be Winners, Too MORE than 80 tv stations have signed for The Hidden Treasure Show — a nationwide quiz program that features the "Songram Sweepstakes" contest — it was announced last week by William Tell Productions Inc. Home viewers can win $55,000 in cash prizes. More than 40 million entry blanks will be distributed, with approximately one blank for every four persons in the U. S. CBC's Child Development Series A SERIES of ten programs on child development starts on April 7 as a Sunday afternoon feature on all Canadian English-language television stations. The series, Family Circle, will feature films on child development along with live studio discussion based on the film subject. The series will cover all stages of child development from birth to 15 years of age. The program was developed by talks and public affairs department of the Canadian Broadcasting Corp. JOHN S. HAYES, president of the Washington Post Broadcast Div., WTOP-AM-FM-TV and WMBR-AMFM-TV Jacksonville, Fla., scored a clean beat with an interview with the first German officer ever to qualify for landings aboard an aircraft carrier. Capt. Hans Hefele has been getting a refresher course at Pensacola. Mr. Hayes, a member of the Navy Broadcasting Advisory Board, was visiting the Naval Air station at Pensacola. The German captain will command the German Navy air arm. Interview was carried by WTOP radio and tv. Page 106 • March 18, 1957 Broadcasting • Telecasting