Broadcasting Telecasting (Jan-Mar 1957)
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PROGRAMS & PROMOTIONS
TOASTING the contract which gave KBTV (TV) Denver the exclusive Butter-Nut coffee television advertising budget in that city are station personnel, officials of Buchanan Thomas Adv. Co., Omaha, which handles Butter-Nut, and representatives of Paxton & Gallagher Co., makers of the coffee. Under the contract, KBTV plans to broadcast three fiveminute weather programs daily, Monday through Friday. On hand at signing (1 to r): Joe Herold, KBTV manager; Don Keough, Paxton & Gallagher assistant ad-sales manager; Jill Ferris, station staffer who becomes "The Butter-Nut Weather Girl"; Charles Harding, Butter-Nut account executive for Buchanan-Thomas, and R. W. Jacobsen, Paxton & Gallagher advertising and sales manager.
Mayor Promotes WTTW's Drive
MAYOR Richard J. Daley proclaimed the period of March 11-17 as "Channel 11 Week" in Chicago, urging citizen support of WTTW (TV), a non-commercial, educational station, in its current fund drive for a new fiscal year starting April 1. The proclamation claimed WTTW has become an "integral part of the community" and has "enriched" Chicago area televiewing. WTTW has raised about $130,000 of a total $312,000 required to help meet 50% of its $723,000 budget for the next fiscal year [B«T, March 4].
Hickman Begins Series on CBS
A NEW sports reporting series Sport Time with Herman Hickman, begins today (Mon.) on CBS Radio and will be heard Monday through Saturday at 7-7:05 p.m. Mr. Hickman, former football coach at Yale, was star of the CBS fall series Herman Hickman's Football Forecast. The new series is sponsored by the North American Phillips Co. (Norelco electric shavers) through C. J. LaRoche & Co. and the R. J. Reynolds Tobacco Co. through William Esty Co.
CBS-TV Launches Baseball Show
CBS-TV announces it will launch its third successive season of Baseball Game of The Week (Sat., 2:15 p.m. to conclusion) on April 6, with every major league team scheduled at least once throughout the 26week series. Play-by-play announcers will be Dizzy Dean and Buddy Blattner. Hugh Beach will produce the show and Byron Paul will direct it.
'Conversation' Returns to NBC
AFTER a three-month hiatus, Conversation returns to NBC Radio beginning March 21 (Thursdays, 8:30-9 p.m. EST), moving The Great Gildersleeve to Tuesdays, 8:05-8:30 p.m. Charles Van Doren will be a guest on the first show and will discuss "What Is An Educated Man." The show, devoted to "good spontaneous talk," first went on NBC Radio in June 1954.
Post Time for 'Flicka'
CBS-TV's My Friend Flicka was scheduled to begin in the network's Sat. 7-7:30 p.m. EST time slot last Saturday. It will remain in that time period for three weeks and will then move to the Sunday, 6-6:30 p.m. slot on April 7. The program will replace the Sunday Telephone Time which will move to ABC-TV.
Mutual Regroups Evening Shows
MUTUAL last week regrouped its nighttime mystery-adventure, hour-long Mon.Fri. program strips. Only show added is the Secrets of Scotland Yard which goes into the 8-8:25 p.m. period on Thursdays. Mystery shows are heard in the latter period, with the adventure strips broadcast in the 8:30-9 p.m. slot. The programs make use of stars such as Clive Brook, Marius Goring, Sir Laurence Olivier, Michael Redgrave, Sir Ralph Richardson and Orson Welles.
NCC to Broadcast to Moslems
PLANS for "a new Christian voice in the Moslem world" in the form of a 100 kw radio transmitter in the Near East were announced last week by the National Council of Churches. Dr. W. Burton Martin, head of the American Protestant church group's broadcasting unit, said the new shortwave transmitter, when constructed, will beam a cultural, educational and religious program to the whole of the Arabspeaking world. Exact location has not been decided, he said, but negotiations for a franchise are in progress. The cost of $250,000 will be met by Protestant foreign missions boards.
ROCK-'N-ROLL 'GONE'
POPULARITY of Elvis Presley notwithstanding, rock-'n-roll music will be heard no more — except in a "modified" form — over WBMS Boston.
Norman Furman, station general manager who made the announcement, attributed WBMS's decision to the fact "we now feel this type of music has become associated with certain unfavorable elements."
The station "will program some modified rock-'n-roll music on Saturday afternoons, and at the same time our disc jockeys will attempt to improve the musical tastes of our youthful listeners," Mr. Furman said.
Page 108
March 18, 1957
Broadcasting
Telecasting