Broadcasting Telecasting (Jan-Mar 1957)

Record Details:

Title:
Broadcasting Telecasting
Date:
Jan-Mar 1957
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting
Leaf #:
0001379
Language:
English
Subjects:
radio and television periodical, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Date Added:
March 21, 2024
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Testing The January '57 ARB for the St. Louis Metropolitan Market shows KWK-TV the number 1 station— LEADER in 280 of 472 quarter-hour periods measured— 99 more than the No. 2 station in St. Louis! KWK-TV rated number 1 in 120 of 200 Daytime periods— 47 more than the No. 2 station— and was on top in 79 of 140 periods between 5 p.m. and midnight— 21 more than the No. 2 station in the market! THE C H A N N E L 4 mi The average Share-Of-Audience Sunday through Saturday, 6 p.m. to midnight, for KWK-TV was 55.8—13.6 more than the No. 2 station and daytime KWK-TV personalities dominated their time periods! PROVEN KWK-TV LEADERSHIP— The station that dominates the telecast day in St. Louis! Take it from the current (and past) ARB! ®T0P PROGRAMS Jabe OF TWO NETWORKS IL J IN ST. LOUIS TELEVISION > o I— o in LU a.