Broadcasting Telecasting (Jan-Mar 1957)

Record Details:

Title:
Broadcasting Telecasting
Date:
Jan-Mar 1957
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting
Leaf #:
0001381
Language:
English
Subjects:
radio and television periodical, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Date Added:
March 21, 2024
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26" YEAR BROADCASTING TELECASTING THE BUSINESSWEEKLY OF RADIO AND TELEVISION MARCH 25, 1957 35* PER COPY DuMont buys WNEW for record $7.5 million Page 31 Paramount goes into closed circuit pay tv Page 41 FCC discards economic injury criterion Page 42 Spot tv in '56: Buyers, brands, dollars Page 136 WNEW sale sets record Economic protection out The rundown on spot tv lo Get more than Yzl (of Iowa's Sales Potential) HO gives you Iowa's Metropolitan Areas Vz of the market) . • . PLUS THE REMAINDER OF IOWA owa has six Metropolitan Areas which, all combined, do 35.8% of the State's total retail sales. A number of radio stations can give you good coverage of ONE Metropolitan Area . . . but WHO gives you high coverage of virtually ALL Iowa Metropolitan Areas, slus practically all the REMAINDER of Iowa, too! FREE MERCHANDISING! ^HO Radio maintains one of the nation's most comprehensive and successful FREE merchandising services in 350 high-volume grocery stores for FOOD advertisers who buy $300 gross time per week; in 250 highvolume drug stores for DRUG advertisers who buy $250 per week. (A $200 Food plan is also available). Ask us — or PGW — for all the facts! WHO Radio is part of Central Broadcasting Company, which also owns and operates WHO-TV, Des Moines WOC-TV, Davenport Wl for Iowa ¥MM RETAIL SALES 1956 Consumer Market figures Des Moines . . , 50,000 Watts Col. B. J. Palmer, President P. A. Loyet, Resident Manager Robert H. Harter, Sales Manager Peters, Griffin, Woodward, Inc., National Representatives