Broadcasting Telecasting (Jan-Mar 1957)

Record Details:

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What kind of a man are you? Trendex? Nielsen? Hooper? Pulse? When surveys differ substantially, you've got a real problem if you lean more to one than to the others. But in Minneapolis-St. Paul, whatever report you like best, you can use it to buy prime availabilities in many first-place segments on WDGY. When you buy Minneapolis-St. Paul, don't rely on old, out-dated information, which won't tell you, for instance, that Trendex now has WDGY in first place in audience, morning, afternoon, and all day. Let Blair bring you up to date on what Storz Station programming has done to Twin Cities' radio listening. Or, talk over the new figures (and what they mean) with WDGY General Manager Steve Labunski. WDGY 50,000 watts and a nearly perfect-circle daytime signal MINNEAPOLIS-ST. PAUL Today's Radio WDGY WHB WQAM Minneapolis-St. Paul Kansas City Miami Represented by John Blair & Co. KOWH WTIX Omaha New Orleans Represented by Adam Young Inc. Page 6 • March 25, 1957 Broadcasting • Telecasting