Broadcasting Telecasting (Jan-Mar 1957)

T ~ tjfflll NETW0RI(S B^^^^^Ooa MBS CONSIDERS HEAVX^EWSVORMAI ^"f^| brfltf 5 15th YcCir.l Mutual officials to seek reaction of affiliates al^MiiftMPtfflreeting this wee ^ BV BEN *»*®^S . „ao,,ca8t, News l\ NEW TYPE of network operation built ~~ " \alot world news— ar-1 "— — * America's most famous five-mm«te ej*^ ^ C America s 9 old today * N£W£ By BEN new9Cast, News <A NEW TYPE of ne • most famous five-minute n the klmost wholly around America s most » today. To feivablyeiiinii»»i — ■ Friday corning. ^ There » » "j^'f one, for the vond a ^n^»enUl ons,. observance of this j gen News Around «« only the Urally regarded • o{ ,ts 'most successful »e» is recog,ui„d in the , countiy. ^ ^ 'S^edt^Usten.nghab.ts of the nation. five.minute The """^t "very hour around news broadcast every ^ he the clock w*?""11 "ts inception lradio field P"or to '"WNEW »t by The NkWS <"« ™42. since 12:30 A M., Feb • bee^the that time. NAi ^^^gj^W-' air evevyJ^Si ^ 'EN MB *rWS FORMAT * ^oUment)n^ f4EWO JT There app^ <o ** * "TMrlnilitftets „, There u[H" '.r 11 -^"ff*^ L-.~jllll"r~>;:lr-dl° Sftd Stations " .M»rj2ff^^W£^ **3K Cover iterion. world news — and there was some spe . ■Bfe-ffiashington might become tl 'evvj, — -fff fitar: — . T nun Mi—pi iteriu" f j oondwp' ^Sfche houro{ station W^o* number 0<*\o c(v,ci undc . Brown & sorsbip oi lrnOSt w a. ANEWweeJy^ c^-TV ,.30-4 p.m.. , Vc„ndav). Called worm staVung y«terday ^ Sunda y£ ^ w WewsRo^P'*6 . r!ews reporting, ac Coverage >ansion of news coverage of the curtailed newspa „rog'-ation caused by the new\ TTi H H | ~ ," 1 III! ■rcrs strike was announced bi lndianaP°" sized *"» 1 radio and TV stations. \ h^been emP"staUO lfi a Sa-TV will run n>w« rec-l-lll h3S — r" ""ft* ry local progr _. 1 1 r\ 0 B.^SI^^^prwhe«;^^r^i^ ins Pcr;° t Holden, . flj IJ|JJL>P" be -live' ttansc^rFeatures of the . -,,,.1 tive Jan. 28 yArt "weeks effec t gram mcluj (toc&eTcb^?^^ *bcrc spol nicJ> •.issui .is SI .n. l » " * ;ry local progr with John K. icing. The "Sat had a half h< Saturday, a news prog ile spots on its S radio sched' tor 2, 3, 4 smith a special 1 6 p.m. WC «ve Jan. 28 Art u weeks effec"irough Henrv«-„ an/en Bui<=k. 10-miSutepo^i0Snesnn:i Advertising,' I morning "Chicaio A,n Jhe ear,y nesday and Sy fo"'?f °\ W*d'ective Jan 23 wf? 2,weeks eI" .ng Norman Ro«e SatUrday ™°™ | , J Schramm Adv Co ™S 1 ,throu8h P minute N^n V* Wal °' l5" Oo! Monday. T^Sty irtS "fwscast ,Jl3 week eStfe .^0coGa;ence°wa^ neaday night" Mo g°„ Program for 13 week* "f,ws I Jan 23 anrt a«_ weeks effective Tatham Ew Tnc" rt„C° ,throu«h minute Tuesday and m,e,^aI of 10i "Weatherman^ program 7 "ight f weeks effective Jan 31 13 I film shot Inique thai c wo Sponsor ,as "»ate"/ Starting Feb ~Tkey m/ Company will .l1 lne Qua« _ news) , "Let's Tak pm noon to J R began tten-minub \hour beW summa that! tion f BBana a: — ' Standard Oil Buys ABC Western Div. Newscast Making its first major r»dio buy inTnumber of year*. Standard OU ot cSrnia yesterday announced iLaSk sponsorship ofa 5:45 to 8 Ttr ■ ,1 through Friday, news' ^iirlal"" -Vonuiod y cover ■ws. . u . Roundup "WUl onns ifl wc] 'Mr. Day said ^/^news to the 1^1:55.4: • _ rnverage ot , rould lday a news, .•mZr mana«ers reBarrf-? .obv,ousJy »M Mportant factor ZTu *"' '^vision as , °ot M « prepared L"U«^ ">e 030^ uilized Nl VVS COVFHAfl r NBC News mnounced by Results '""> Ant.n car U, „„,„,,, 'cscnpii,,,,, ;il„, !,m''"'«l car ,,„, THE HOTTEST Recent headlines in the trade and daily press show that the hottest news in broadcasting today is news itself. Independents, affiliates, networks alike are programming more newscasts — and winning and holding more listeners, selling more sponsors. Mostly with U.P. news. It's a two-way first. More stations — 1800 — air it. More sponsors — 200 kinds — buy it. Our 10 new pocket-size folders tell why. If you would like a set, drop us a note, at 220 East 42nd Street, New York. ! ft P. NEWS PRODUCES