Broadcasting Telecasting (Jan-Mar 1957)

Record Details:

Title:
Broadcasting Telecasting
Date:
Jan-Mar 1957
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting
Leaf #:
0001405
Language:
English
Subjects:
radio and television periodical, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Date Added:
March 21, 2024
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S. S. "United States". Built at Newport News, Virginia. Fastest, most modern passenger ship ever built in this country. Length, 990 feet. Beam, 101 feet. 175 feet from keelson to funnel-top. Cost, over $70,000,000.00. She cost more than $70 million dollars! Yet the folks who watch WTAR-TV could buy a "S. S. United States" every 10th working day in the year ! For, Sales Management's Survey of Buying Power shows that WTAR-TV's Coverage Area has an estimated Total Effective Buying Power of more than $2,407,998,000.00. That's a lot of market. And WTAR-TV is the only station you need to reach it. WTAR-TV operates with maximum power and tower on far-reaching Channel 3. IT IS TIDEWATER VIRGINIA'S VHF STATION WITH 7 YEARS' TELECASTING EXPERIENCE Wfll-f¥ (Based on Measured Contour Map by Jansky & Bailey) 5 of Virginia's Busiest Cities are within WTAR-TV's Grade-A Signal. CHANNEL 3, NORFOLK, VIRGINIA Business Office and Studio — 720 Boush Street, Norfolk, Va. Telephone: Madison 5-6711 REPRESENTATIVE: Edward Petry & Company, Inc. Broadcasting • Telecasting March 25, 1957 • Page 25