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A leading coffee manufacturer buys a thousand viewers for just 79c on KCRG-TV. (Ask us who!)
Channel 9 — Cedar Rapids — Waterloo, Iowa
ABC-TV for Eastern Iowa The Cedar Rapids Gazette Station
* Based on Nov. ARB survey.
ON ALL ACCOUNTS
Lucian R. Bloom
T N this age of specialization, Lucian Robert A Bloom, 44-year-old media department manager of Cunningham & Walsh Inc. — dubbed "Oney" by his friends and colleagues — truly lives up to the title of this column: he is, in every sense, up "on all accounts."
With C&W since the first of the year, Mr. Bloom has behind him some 20 years of media experience, nearly all of them spent in two advertising agencies, Geyer, Cornell & Newell (now Geyer Adv.), and Kenyon & Eckhardt.
A Chicagoan, '"Oney" Bloom entered the agency business by way of South Bend, Ind. (Notre Dame U., '35), and Oneida, N. Y„ where he was a salesman for Community Silver (Oneida Ltd. Silversmiths), then serviced by GC&N. The following year, he joined the agency "as an office boy," and by 1941 was media director of the Detroit office, devoting most of his work on the Nash-Kelvinator account.
After the war (he worked in a defense plant) Mr. Bloom first returned to the Detroit office and then in April 1950, moved to Kenyon & Eckhardt's Detroit office, also as media director. In 1954 he was transferred to K&E's New York headquarters, and remained there as media supervisor until last December.
"Torn" between print and broadcast media, Mr. Bloom will not allow himself to be pinned down so far as expressing partiality for one over the other — "I appreciate the importance of both." He is not so reticent to express himself to station representatives.
T^OR example, starting today (Monday), *■ "Oney" Bloom will begin asking the reps who call on his timebuyers to "put some standardization into your procedures." He says it's particularly annoying to him to see his people fight their way through "cloggedup availabilities." He believes that reps should include with their availabilities the pertinent information requested by the buyers— adjacencies, ratings, and availabilities in time segments specified . . . and in a standardized form.
An avid philatelist (over the past 25 years he has assembled a staggering stamp collection), Mr. Bloom makes his home in New Canaan, Conn., with his wife, the former Jane Carrington (whom he married in 1940) and son Jim, 14.
When not soaking envelopes in lukewarm water, he is frequenting ice-cold streams, trout fishing. An agency man to the last, Mr. Bloom insists that after a few hours of fishing, there's nothing as good as a hot cup of Folger's coffee — J. A. Folger & Co. coffee, that is, one of C&W's most active spot users.
Page 26 • March 25, 1957
Broadcasting • Telecasting