Broadcasting Telecasting (Jan-Mar 1957)

Record Details:

Title:
Broadcasting Telecasting
Date:
Jan-Mar 1957
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting
Leaf #:
0001409
Language:
English
Subjects:
radio and television periodical, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Date Added:
March 21, 2024
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1. CBS Television broadcasts 8 of the 10 most popular nighttime programs ... 6 of the top 10 during the daytime (FIRST FEBRUARY 1957 NTI). 2. The number of people who actually watch the average program— not the total number of people who casually tune to a network sometime during the course of the broadcast week. 3. CBS Television daytime programs deliver a 23% larger average audience than the only other network with a daytime program schedule (7am-6PM. MONDAYFRIDAY. FIRST FEBRUARY 1957 NTI). 4. CBS Television nighttime programs deliver a 21% larger average audience than the second ranking network. . . 79% larger than the third (6 pm 11 PM. SEVEN NIGHTS OF THE WEEK. FIRST FEBRUARY 1957 NTI). 5. Today, as in 1956, 1955 and 1954. 6. According to the most recent PIB figures, CBS Television is earning a 21.5% larger share of America's total advertising appropriation than any other single advertising medium.