Broadcasting Telecasting (Jul-Sep 1957)

Page scan 0007 from Broadcasting Telecasting

Record Details:

Title:
Broadcasting Telecasting
Date:
Jul-Sep 1957
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting
Leaf #:
0007
Language:
English
Subjects:
radio and television periodical, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Date Added:
June 13, 2024
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26 B ROADCASTING TELECASTING THE BUSINESSWEEKLY OF RADIO AND TELEVISION JULY 1, 1957 35< PER COPY IK. IN THIS ISSUE COMPLETE INDEX PA ^I^Cox levels attack on must-buys, option time Page 27 Doerfer gets Ike's nod as new FCC chairman Page 50 McConnaughey delivers an angry swan song Page 52 High-priced daytimer: WHIM brings $830,000 Page 70 Networks under fire again Doerfer in for IVIcConnaughey High Staines for a daytimer fier ft*' Talk about promoting ! Direct Mail We don't talk about it. We do it! And in spades. Day in and out 'round Baltimore we talk up W-I-T-H— and our advertisers. Nobody— but nobody— is immune to it. Promoting.^ It's our lifeblood— and one of the big reasons why W-I-T-H has twice as many advertisers as any other Baltimore radio station. nv Tom Tinsley President • R. C. Embry Vice President National Representatives: Select Station Representatives in New York, Philadelphia, Baltimore, V/ashington Forjoe & Co. in Chicago, Seattle, San Francisco, Los Angeles, Dallas, Atlanta