Broadcasting Telecasting (Jul-Sep 1957)

Record Details:

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operation 3 2^ has made WHTN-TV the SELLibrated Portsmouth Ohio Station of the Ashton-lronton Kentucky Huntington West Virginia Golden Valley (Central Ohio Valley) Charleston West Virginia ^ FULL COVERAGE of the 23rd Television Market ^k.FULL POWER .... ... .... 316,000 watts to put a Grade A signal over the entire Golden (Central Ohio) Valley NEW SALES for a product-hungry market that last year accounted for $138,000,000 in Food $ 25,200,000 in Drugs $ 46,000,000 in Apparel $ 89,000,000 in Automotive $ 26,125,000 in Gas Stations $110,000,000 in General Merchandise Vk. NEW TOWER that rises 1000 feet above average terrain, for finest viewing BUT THE AVERAGE CPM IS STILL THE LOWEST! No wonder it's the SELLibrated Station of the Golden Valley WHTN-TV ABC Affiliate CHANNEL 13 316,000 Watts Huntington, W. Va. ^ COWL ROBERT R. LES STATION \. TINCHER, GENERAL MANAGER Represented by Edward Pelry & Co., Inc.