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KRLD-TV is the overwhelming favorite with the television viewers in Metropolitan Dallas (Dallas County). Here there are 207,200 television homes. (Metropolitan Telepulse Report, April, 1957.) This important market in 1956, had a Consumer Spendable Income of $1,724,146,000 and its retail sales amounted to a whopping $1,327,834,000. (Source: SRDS Estimates of Consumer Markets, January 1, 1957.)
NO OTHER TV STATION IN TEXAS
GIVES YOU AS MUCH COVERAGE AS KRLD-TV
Channel 4 is the lowest frequency in Dallas or Fort Worth, This far-reaching signal is beamed with the maximum power allowed by FCC from the top of Texas' tallest tower. A strong, clear signal goes into 47 Texas and 5 Oklahoma counties — where there are 602,525 television homes . . . where there are more than one-fourth of Texas' population and one-third of Texas' television sets, plus those in Oklahoma — an area larger than covered by any other Texas television station. That's why KRLD-TV is the biggest buy in the biggest market in the biggest state.
KRLD-TV, Channel 4, telecasting with maximum power from atop Texas' tallest tower is the television service of The Dallas Times Herald, owners and operators of KRLD Radio, the only 50,000 watt full-time radio station in Dallas-Fort Worth. The Branham Company, national representatives.
JOHN W. RUNYON CLYDE W. REMBERT
Chairman ol the Board President
In Dallas, where 4 stations compete,
KRLD-TV
HAS THE MOST VIEWERS IN ^JL BUT ONE TIME SEGMENT throughout the entire week!
MONDAY TO FRIDAY
KRLD-TV's share of the audience in Metropolitan Dallas is greater than any other station's in all five time segments. 7 a.m. to 12 noon; 12 noon to 6 p.m.;
6 p.m. to 10 p.m.; 10 p.m. to 12 midnight; 6 p.m. to 12 midnight.
SATURDAY
Again, KRLD-TV has the greatest share of the audience and leads in all of the five time segments throughout Saturday's telecasting day.
SUNDAY
Sundays, KRLD-TV has the most viewers in four out of five of the time segments. For the period, 12 noon to 6 p.m., KRLD-TV's audience leadership is shared with another station.
Source: Metropolitan Dallas Telepulse Report April, 1957
The BicSSEST buy in the BIScSEST market in the Blc5(SEST State
Omnd 4,VoJI!m
MAXIMUM POWER
Page 4 • July 1, 1957
Broadcasting
Telecasting