Broadcasting Telecasting (Jul-Sep 1957)

THE WEEK IN BRIEF LEAD STORY Another Assault on Must-Buys, Options — Senate Commerce Committee's staff report sees monopoly in tv network practices, urges anti-trust probe. Encroachment by networks on station time draws fire. Page 27. ADVERTISERS & AGENCIES Gusher Comes in For Foote, Cone & Belding — Agency suddenly gets Tidewater Oil as $4 million account quickly moves from Buchanan & Co. Page 32. There's A Trek to BDA — Burke Dowling Adams Inc., ups billing to $16.5 million, gains new accounts and executives from Robert W. Orr & Assoc.; BDA's principal new account, Studebaker-Packard, appears to be changing its mind about expected return to network broadcasting. Page 36. Revlon Wings Spread Further — Revlon Inc., mogul in consumer toiletries, branches out into ethical drug field with estimated $11 million stock purchase of 150,000 shares of Schering. Page 44. Detroit Goes For Sizeable Spin on Radio Networks — Radio airlanes are being crowded with competing automakers. Page 35. Airline Tries Stereo Music — American Airlines, which has been winging in on [good] Music 'Til Dawn for four years, seeks the rarified air of stereo broadcasting in an effort to modernize radio; to date, its experiments in three major cities hive given industry officials pause to reflect. Page 32. GOVERNMENT Doerfer Takes FCC Helm — Wisconsin Republican takes over chairmanship today. There's nothing official yet on successor to vacancy created by expiration of McConnaughey term. Page 50. CHMN. DOERFER The Ex-chairman Speaks — McConnau?hey bridles at Celler "aspersions," defends his administration and Commission staff and members in exclusive B»T interview. Page 52. More Tv's For Bay Area, Pittsburgh — FCC grants ch. 2 in San Francisco-Oakland following merger of three applicants. Pittsburgh ch. 4 grant is imminent as applicants there confer on consolidation. Page 54. FILM AAP Rolls Ahead in Tv — Movie-tv hybrid producer-distributor reports on profits and potential in tv sales; eyes tv commercial production as possible new direction for its accelerating plans. Page 65. NETWORKS Knode Rejoins NBC — He returns to network's station relations department, slated for vice presidency, after two-year period as vice president and tv plans board head with Edward Petry & Co. Page 48. Tv Network Gross Goes Up 7.6% — Publishers Information Bureau totals for May show gross billings for all networks topped $43.4 million. That brings first five months of 1957 to more than $211 million. Page 29. Stepup in Nighttime Tv Sales — Pharmaceuticals, Quaker Oats, and American Tobacco fill open spots in NBC-TV's nighttime fall schedule. Lever Bros, drops full hour in favor of half-hour series. NBC-TV gross billing picks up in process. Page 38. PROGRAM SERVICES O'Malley's Pay-Tv Courtship — Subscription tv labeled "Frankenstein monster" in baseball hearings; Dodger President O'Malley admits agreement has been signed with Skiatron but says it is not an "operative contract." Page 59. ASCAP Tv Talks Start — First discussions between tv and ASCAP negotiators for new tv music licenses described as "both friendly and general." Page 62. More BMI-ASCAP Sparks Fly — Bing Crosby letters to Sen. Magnuson, released by Songwriters Protective Assn., charges radio-tv music is "so much trash." BMI's Burton says letter is an attempt to prejudice jury for upcoming trial. Page 60. STATIONS Buckley, Jaeger Buy WHIM — Providence radio station sells for $830,000. Page 70. The Tv Station Situation — B«T's quarterly Telestatus reports on presently operating and planned television outlets. Page 91. MANUFACTURING Skiatron Silent — Nobody associated with companies will comment on report that Motorola Inc. and Westinghouse Electric are working with Skiatron to mass-produce decoders and coders for pay-tv system. Page 60. Economy Tv Unit Offered — Hallamore Electronics Div., Siegler Corp., Anaheim, CaHf., unveils new one-man tv studio complete with film, slide projectors and live camera — costing less than $15,000. Manufacturer feels this is boon to small station owners who want to "do it yourself." Page 63. OPINION Casting For Commercials: An Exacting Job — The everinteresting problems in planning commercials are described by Evelyn Barnes Peirce of J. Walter Thompson in B«T's Monday Memo series. Page 101. DEPARTMENTS ADVERTISERS & AGENCIES ... 32 AT DEADLINE 9 AWARDS 76 CLOSED CIRCUIT 5 COLORCASTING 19 EDITORIAL 102 FILM 65 FOR THE RECORD 81 GOVERNMENT 50 IN PUBLIC INTEREST 24 IN REVIEW 19 LEAD STORY 27 MA^UFA'-TURI'^'G 62 MONDAY MEMO 101 NETWORKS 48 OPEN MIKE 12 OUR RESPECTS 20 PEOPLE 77 PROFESSIONAL SERVICES 64 PROGRAM SERVICES 59 RATINGS 44 STATIONS 70 TRADE ASSNS 68 UPCOMI>G 89 Broad^iasting • Telecasting July 1, 1957 • Page