Broadcasting Telecasting (Jul-Sep 1957)

Page scan 000765 from Broadcasting Telecasting

Record Details:

Title:
Broadcasting Telecasting
Date:
Jul-Sep 1957
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting
Leaf #:
000765
Language:
English
Subjects:
radio and television periodical, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Date Added:
June 13, 2024
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Some mathematician, Bugs Bunny. In recent months the brash little star of Warner Bros. Cartoons increased the late-afternoon audience on krod-tv, El Paso, Texas, six -fold — jumping from a last-place 4.8 to a first-place 28.1 (ARB, May). Warner Bros'. Popeye the Sailor gets Texas-size ratings in El Paso, too, pulling a 26.2 ARB for May— nearly three times greater than the combined total of the two other stations. The El Paso story alone is conclusive proof of the drawing power of A. A. P. Cartoons ... a success story that is being duplicated from coast to coast. To see how Bugs Bunny, Popeye the Sailor and other Warner Bros. Cartoons can multiply audiences in your area, write or phone: a.a. Distributors for Associated Artists 31,5 Madison Ave., MUrray Hill 6-2.12:1 75 E. Wacker Dr., DEarborn 2-20.10 1511 Bryan St., Riverside 7-855:1 9110 Siniset Bird., CReslricir 6-5SS6 inc. Productions Corp, NEW YORK CHICAGO ' DALLAS LOS ANGELES IBroadcasting Telecasting August 12, 1957 Page 57