Broadcasting Telecasting (Oct-Dec 1957)

Record Details:

Title:
Broadcasting Telecasting
Date:
Oct-Dec 1957
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting
Leaf #:
0007
Language:
English
Subjects:
radio and television periodical, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Date Added:
June 13, 2024
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26" YEAR B ROADCASTING TELECASTING THE BUSINESS WEEKLY OF RADIO AND TELEVISION OCTOBER 7, 1957 35< PER COPY How Barrow would revamp the networks Page 31 Complete text of Barrow recommendations Page 100 How radio-tv helped a bakery go national Page 40 PGW puts automation into spot selling Page 70 LOVIN' and LOYAL NCS No. 2 CIRCULATION DAYTIME HOMES NIGHTTIME HOMES WEEKLY DAILY WEEKLY DAILY WHO-TV Station B Station C 181,490 175,650 176,340 121,620 123,430 104,930 211,500 204,280 218,690 166,460 163,920 148,320 We always knew that Central Iowa loves WHO-TV. . . and we're real happy that the new Nielsen NCS No. 2 shows how large and loyal that audience is. NCS No. 2 proves again that Central Iowa families have the "WHO habit". . . with more homes tuning in WHO-TV every day than any other television station in the region! You who have known the WHO Radio operation, over the years, will understand the Central Iowa audience preference for WHO-TV. Decades of highest integrity, public service, confidence and belie tab titty all add up to a QUALITY audience and QUALITY RESULTS. WHO-TV Channel 13 • Des Moines Col. B. J. Palmer, President P. A. Loyet, Resident Manager Robert H. Harter, Sales Manager WHO-TV is part of Central Broadcasting Company, which also owns and operates WHO Radio, Des Moines WOC-TV, Davenport Peters, Griffin, Woodward, Inc. National Representatives Affiliate Barrow network study out Automation on Madison Ave The quarterly Telestatus WHOWHOWHOWHOWHOWHOWHOWHOWHOWHOWHO WHOWHO WHO WHO WHO -WHO WHO WHO WHO WHO WHO WHO WHO WHO WHO WHO WHO WHO WHO WHO WHO WHO WHO