Broadcasting Telecasting (Oct-Dec 1957)

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1 "*»iuU|l PHOTO BY DEL WILLIAMSON More than 180,000 tons of primary aluminum a year will soon roll off the lines here at the Olin-Revere Metals Corp. site, 23 miles south of Wheeling. This is just part of the $450-million Wheeling-Upper Ohio Valley expansion. The growth of this area is fabulous, but no more so than the popularity of WTRF-TV, leader by a wide margin in every accredited audience survey made in this area. So keep your eyes on this market — just as everyone in this market is keeping his eyes on WTRF-TV. For availabilities and complete coverage information — Call Hollingbery, Bob Ferguson, VP and General Manager, or Needham Smith, Sales Manager, CEdar 2-7777 reaching a market that's reaching ISI 316,000 watts Equipped for network color ■ new importance!