Broadcasting Telecasting (Oct-Dec 1957)

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1 TEXAS' TALLEST TOWER / KRLD-TV telecasts from atop Texas' tallest(to\\ jutting l,521/ft'et above its hilltop base 1,685 teet above a\ JK^ge~|efram. 1 rom thiv second tallest man-made structure in the world, KRLD-TV serves onefourth of all the people in Texas who own one-third of Texas' sets, plus those in five Oklahoma counties. 2 MAXIMUM POWER KRLD-TV operates on 100,000 watts, the maximum power of a lowVHF frequency allowed by FCC. KRLD-TV beams 100 microvolts or more to a greater area than covered by any other Texas TV station. 3 CHANNEL 4 KRLD-TV's Channel 4 enables it to reach farther with a strong, clear signal. Channel 4 is the lowest frequency channel in the Dallas-Fort Worth area. an unbeatable combination that makes KRLD-TV the Biggest buy in the Biggest market in the Biggest state The BIGGEST buy iruthe BIGGEST market in the BIGGEST State POWER Owners and operators of KRLD, 50,000 Watts The Times Herald Station . . . The Branham Co., Exclusive Representative. JOHN W. RUNYON CLYDE W. REMBERT Chairman of the Board President Page 4 • October 7, 1957 Broadcasting Telecasting