Broadcasting Telecasting (Oct-Dec 1957)

LIVE PROGRAMMING Live programming . . . half again as much as the other two stations combined makes Houston feel closer to us . . . because we come closer to giving them more of everything they want. They can reach out and touch us . . . and they like it. turn to Page 50 9= CHANNEL 13 HOUSTON OPEN MIKE CONTINUED would justify permanent investment so that the income may honor Wayne Coy in perpetuity. This would be a most gratifying result. Harold W. Franklin President Franklin College Franklin, lnd. [EDITOR'S NOTE — Mr. Coy, broadcaster and former FCC chairman, died Sept. 24 (B«T, Sept. 30).] $675,000 Was Missing editor: In the story [B»T, Sept. 23] of a revision in our employes retirement program, a zero has been left out showing our announcement as stating that an initial fund of $75,000 is created by the revised plan, rather than $750,000 which is the correct approximate figure. To lose 90% of our invested reserve . . . is something to which I call attention. You see virtually all of our employes are readers of B»T too, and they were concerned about their profit-sharing fund in which 63 employes are currently qualified. John Pan President WJR Detroit The Billion Is for All Radio EDITOR : Your fine writeup of the RTES luncheon debate [B»T, Sept. 30] . . . quoted me as predicting a billion dollar network radio volume. In fact, I was speaking of the entire radio industry when referring to this ambitious, but in my opinion, attainable figure. Naturally, we at ABN believe in shooting for high goals. Perhaps our enormous enthusiasm contributed toward this minor error in otherwise excellent reporting. Stephen B. Labunski V.P. in Chg. of Programming American Broadcasting Network New York Enters an Objection editor: We regret exceedingly your published misstatement that we are a house agency [B«>T, Sept. 30]. [It's] most unfair to our clients, our people and our agency. Don P. Nathanson President North Adv. Inc. Chicago, III. [EDITOR'S NOTE— The remark was made by George Abrams, head of the ANA's Radio & Tv Service Committee, in a tape-recorded interview.] Bouquet from Four Roses editor: . . . You ... do an excellent job of covering your field. Emil A. Pavone Four Roses Distillers Co., New York Broadcasting Publications Inc. Sol Taishoff Maury Long Edwin H. James President Vice President Vice President H. H. Tash B. T. Taishoff Irving C. Miller Secretary Treasurer Comptroller BROADCASTING* TELECASTING THE BUS I NESS WEEKLY OF RADIO AND TELEVISION Published every Monday by Broadcasting Publications Inc. Executive and Publication Headquarters Broadcasting • Telecasting Bldg. 1735 DeSales St., N. W., Washington 6, D. C. Telephone: MEtropolitan 8-1022 EDITOR & PUBLISHER: Sol Taishoff MANAGING EDITOR: Edwin H. James SENIOR EDITORS: Rufus Crater (New York), J. Frank Beatty, Bruce Robertson (Hollywood), Fred Fitzgerald NEWS EDITOR: Donald V. West SPECIAL PROJECTS EDITOR: David Glickman ASSOCIATE EDITORS: Earl B. Abrams, HareM Hopkins ASSISTANT EDITOR: Dawson Nail STAFF WRITERS: Wm. R. Curtis. Jacqueline Eagle, Myron Scholnick, Ann Tasseff, Jim Thomas EDITORIAL ASSISTANTS: Rita Cournoyer, Marianne Means, Frances Pelzman, Benjamin Seff LIBRARIAN: Catherine Davis SECRETARY TO THE PUBLISHER: Gladys L. Hall BUSINESS VICE PRESIDENT & GENERAL MANAGER: Maury Leaf SALES MANAGER: W infield R. Levi (New York) SOUTHERN SALES MANAGER: Ed Sellers PRODUCTION MANAGER: George L. Dant TRAFFIC MANAGER: Harry Stevens CLASSIFIED ADVERTISING: Doris Kelly ADVERTISING ASSISTANTS: Stan Hall, Ada Michael. Jessie Young COMPTROLLER: Irving C. Miller ASSISTANT AUDITOR: Eunice Weston SECRETARY TO GENERAL MANAGER: Eleanor SchadI CIRCULATION & READER'S SERVICE MANAGER: John P. Cosgrove SUBSCRIPTION MANAGER: Frank N. Gentile CIRCULATION ASSISTANTS: Gerry Cleary, Christine Harageones, Charles Harpold, Marilyn Petter BUREAUS NEW YORK 444 Madison Ave., Zone 22, PLaza 3-8355 Editorial SENIOR EDITOR: Rufus Crater BUREAU NEWS MANAGER: Lawrence Christopher AGENCY EDITOR: Florence Small ASST. NEW YORK EDITOR: David W. Berlyn NEW YORK FEATURES EDITOR: Rocco Famighetti STAFF WRITERS: Ruth L. Kagen, Frank P. Model, Diane Schwartz Business SALES MANAGER: Winfield R. Levi SALES SERVICE MANAGER: Eleanor R. Manning EASTERN SALES MANAGER: Kenneth Cowan ADVERTISING ASSISTANT: Donna Trolinger CHICAGO 360 N. Michigan Ave., Zone 1, CEntral 6-4115 MIDWEST NEWS EDITOR: John Osbon MIDWEST SALES MANAGER: Warren W. Middleton. Barbara Kolar HOLLYWOOD 6253 Hollywood Blvd., Zone 28, HOIIywood 3-3148 SENIOR EDITOR: Bruce Robertson WESTERN SALES MANAGER: Bill Merritt, Virginia Bialas Page 26 October 7, 1957 Toronto, 32 Colin Ave., HUdson 9-2694 James Montagnes SUBSCRIPTION INFORMATION Annual subscription for 52 weekly issue: $7.00. Annual subscription including BROADCASTING Yearbook (53d issue): $9.00, or TELECASTING Yearbook (54th issue): $9.00. Annual subscription to BROADCASTING • TELECASTING, including 54 issues: $11.00. Add $1.00 per year for Canadian and foreign postage. Regular issues: 35? per copy; 53d and 54th issues: $3.00 per copy. ADDRESS CHANGE: Please send requests to Circulation Dept., BROADCASTING • TELECASTING, 1735 DeSales St., N.W., Washington 6, D. C. Give both old and new addresses, including postal zone numbers. Post office will not forward issues. BROADCASTING* Magazine was founded in 1931 by Broadcasting Publications Inc., using the title: BROADCASTING*— The News Magazine of the Fifth Estate. Broadcast Advertising* was acquired in 1932, Broadcast Reporter in 1933 and Telecast* in 1953. *Reg. U. S. Patent Office Copyright 1957 by Broadcasting Publications Inc. Broadcasting • Telecasting