Broadcasting Telecasting (Oct-Dec 1957)

Record Details:

Title:
Broadcasting Telecasting
Date:
Oct-Dec 1957
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting
Leaf #:
00044
Language:
English
Subjects:
radio and television periodical, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Date Added:
June 13, 2024
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WBRE-TV Means MARKET COMMUNICATION to the people of 19 Counties in N.E. Pennsylvania Keeping pace with Wilkes-Barre's, Scranton's, Hazleton's and Williamsport's outward spread as new residential areas are developed, is the distinctly American Institution of the Shopping Center. And right in the center of the Centers is the food market . . . where the people of nineteen Pennsylvania Counties go to buy. To reach these people, WBRE-TV is the station that consistently reaches them with the best programming. WBRE-TV's population coverage is close to 2,000,000 and the latest set count was 350,000. One food market advertiser with a twice-a-week quiz show on WBRE-TV averages 4,000 postal cards weekly, and has been on the station since January 1, 1953. AN JgW BASIC BUY : National Representative : The Headley-Reed Co. Counties Covered: LUZERNE LACKAWANNA LYCOMING COLUMBIA SCHULYK1LL NORTHUMBERLAND MONROE PIKE WAYNE WYOMING SULLIVAN SUSQUEHANNA BRADFORD UNION LEHIGH SNYDER MONTOUR CARBON CLINTON Man has created many ingenious forms of communication . . . none of course as wondrous as Television. Just for its educational value, we suggest you looking up the details of the "Clepsydra," designed by Aeneas Tacitus in 336 B. C. If this is too much trouble, write and we will send you a short story on it. . . . Communication knowledge is a part of WBRE-TV's services. 38 • October 7, 1957 Broadcasting • Telecasting