Broadcasting Telecasting (Oct-Dec 1957)

Record Details:

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■ IN MOMENTS OF HISTORY At nine p.m. on Tuesday, September 24, all three television networks carried simultaneously President Eisenhower's address on events in Little Rock. An estimated 30 million Americans watched him on NBC. NBC's audience was 32% greater than the second network's and 69% greater than the third network's.* In the fifteen minutes following the President's address, NBC news commentators did a special analysis of the integration crisis. Over 20 million people tuned in this program, more than watched the competing entertainment attractions on either of the other networks.