Broadcasting Telecasting (Oct-Dec 1957)

Record Details:

Title:
Broadcasting Telecasting
Date:
Oct-Dec 1957
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting
Leaf #:
00057
Language:
English
Subjects:
radio and television periodical, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Date Added:
June 13, 2024
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Why be just part of the Parade..? Today it's increasingly hard to stand out from the crowd. For every television station on the air five years ago there are now four more ! And, at mid-1957, another 350 commercial applications were still pending for yet more stations. As the parade grows bigger, it takes something special to preserve your identity at the agency-advertiser level . . . to be known for the individuality that makes you outstanding in your own market. Ordinary production line representation won't do it. Without specialized selling, you're just part of an ever-lengthening parade your representative tries to "represent." Quality television stations with hard-won local leadership, proud of their community reputations, deserve something more. ^ They get it, too, from Harrington, Righter and Parsons ivhere specialized representation makes so much difference. We're glad to explain how. HARRINGTON, RIGHTER & PARSONS, Inc. NEW YORK • CHICAGO SAN FRANCISCO 'ATLANTA • BOSTON television — the only medium we serve WCDA-B-C Albany WABT Birmingham WBEN-TV Buffalo WJRT Flint WFMY-TV Greensboro/ Winston-Salem mPAHarrUburg WTIC-TV Hartford WDAF-TV Kansas City WHAS-TV Louisville WTMJ-TV Milwaukee WMTW Mt. Washington WRVA-TV Richmond WSYR-TV Syracuse Broadcasting • Telecasting October 7, 1957 • Page 51