Broadcasting Telecasting (Oct-Dec 1957)

Record Details:

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Things happen on this show. Cast and cameras get up and go . . . underwater off Catalina . . . behind the scenes at Santa Anita . . . turtle-riding at Marineland. Panorama Pacific is live television— live-wire. Pacific Coast audiences (and national advertisers) love it. Year-in, year-out, Pan Pacific is the Coast's top-rated early-morning netivork shoiv* — ^ and the favorite with such consistent, longterm sponsors as General Mills, Westclox, AM A PACIFIC ! Procter & Gamble, Lyon Van & Storage, Maxwell House, Marlboro, Hills Brothers Coffee, Saran Wrap, Polaroid— the list is long and impressive ! Go places yourself : the eight stations telecasting Panorama Pacific deliver 98.07c of total California television families and 85.6% of all Pacific Coast television families. For Pan Pac details, call the . . . CBS TELEVISION PACIFIC NETWORK Represented by CBS Television Spot Sales